Looking at a few new video experiences this morning. One is Snickers' attempt to assimilate Hip Hop into the brand through a series of short films at InstantDef.com, starring The Black-Eyed Peas. It's very well done creative, complete with green screen action sequences and some good B- and C-list cameos. My only complaint is the UI at least for Mac -- is not too smooth. And if you're sinking a few hundred thou into an elaborate online video experience, you don't want that.
Another sent to me today is an interactive experience Fallon created for Travelers Insurance. The In-synch Challenge uses a quiz format and 3D representations of homes and businesses to test the user's knowledge of various risk factors that could result in the potential maiming of your grandmother, and oh-ho-ho-wait-a-minute, shouldn't you be insured for that? In seriousness, it's pretty good stuff and not too pushy. A bit stiff, but hey, we're talking about insurance here.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!