SEO News
Search

Green Screening the Web: Snickers and Travelers

Comments

snickers.jpg
Looking at a few new video experiences this morning. One is Snickers' attempt to assimilate Hip Hop into the brand through a series of short films at InstantDef.com, starring The Black-Eyed Peas. It's very well done creative, complete with green screen action sequences and some good B- and C-list cameos. My only complaint is the UI – at least for Mac -- is not too smooth. And if you're sinking a few hundred thou into an elaborate online video experience, you don't want that.

Another sent to me today is an interactive experience Fallon created for Travelers Insurance. The In-synch Challenge uses a quiz format and 3D representations of homes and businesses to test the user's knowledge of various risk factors that could result in the potential maiming of your grandmother, and oh-ho-ho-wait-a-minute, shouldn't you be insured for that? In seriousness, it's pretty good stuff and not too pushy. A bit stiff, but hey, we're talking about insurance here.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus