Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Looking To Auction Search To Google, Microsoft or Yahoo
We heard last month that MySpace is interested in partnering with Google or Microsoft. Now Yahoo appears to be in the running. MySpace-owner News Corp's Chief Operating Officer Peter Chermin said today MySpace plans to "auction off our search business of of the three biggest, Google, Yahoo and MSN, and see the best we can get." I thought Yahoo was already powering the results at MySpace, since you can see Yahoo results coming up when you search over there. This Reuters article mentions the same. But Yahoo tells me that's not the case. It's a Yahoo partner, Revenue Science, that's...
Worm Targets Yahoo Mail Users
Silicon.com reports on a Yahoo Mail worm named Yamanner that comes in the form of an email named "New Graphic Site." When you open the email, it infects your computer and spreads the worm to your Yahoo Mail address book....
Searching for a Place to Live, Part 2
SEW correspondent Greg Sterling continues his roundup of a number of the most popular new real estate search verticals in today's SearchDay article, A Real Estate Vertical Search Roundup....
- A Look
At 20 Googlers Via Orkut
Philipp Lenssen complied a list of 20 Googler Orkut profiles. Orkut is Google's social networking software, and many Googlers have profiles and accounts with Orkut. Some of the 20 compiled by Philipp include; Sergey Brin, Adam Bosworth, Jeff Huber, David Krane, Marissa Mayer and more. Nice work!...
Answers Launches "Ask the Planet 2006" Campaign
Yahoo Answers has launched a new promotional campaign named Ask the Planet 2006. The Yahoo Answers blog describes how this feature will work; Each weekday a new category will be featured, and each one will be accompanied by a question asked by a notable celebrity, expert, or even a featured user. For each best answer you receive in the category of the day you will get one entry for a chance to win the prize for the day. The full press release can be found here and if you want to see the big brain in times square check out...
Earth: An Emerging 'Geobrowser'
I often hear people say about Google, "Other than search it's just a bunch of 'me-too' products." Whether or not you agree, you have to admit that in the case of Earth and Maps that's clearly not true. Although maps have become an important "battleground" in the so-called "search wars," it's an area where Google has clearly innovated with its developer tools and user experience. There were a number of technical things about the new Google Earth rollout yesterday that went over my head; I'm not a developer and I was in a room of developers and engineers who were...
Flavor Of Expand & Collapse Results
Back in April, Google was testing expand and collapse results that contained more detailed information about a site when expanded. Then, Google used an arrow to expand and collapse the results. New details, I reported at the Search Engine Roundtable this morning, shows screen captures of Google now testing a similar expand and collapse feature, but this time with using plus and minus signs. You can see an image at the Search Engine Roundtable. Want to discuss? Join our forum thread named Plus button for more info on results....
Companies Energetically Seeking Electricity
The Wall Street Journal reports that the search companies, including Microsoft, Yahoo, Ask and possibly Google are looking to find cheap electricity to power all the computers and hardware that power the companies. The article says that one large data center can use as much energy as a city of 40,000 people! The search companies are looking for locations next to cheap energy sources such as former defense bunkers, near hydroelectric plants, and other locations where electricity is cheaper. Microsoft's data center consumption of power doubled over the past four years, so this is a serious concern for Microsoft and...
Duplicate Content Solutions
Yesterday, Bill Slawski wrote about some of the issues with duplicate content and how it can hurt your rankings. Todd Malicoat (aka Stuntdubl) followed up Bill's analysis with some solutions for duplicate content issues. The combination of Bill's and Todd's posts make for the most recent and comprehensive duplicate content guide I have possibly ever seen. Both are worth a read: + Duplicate Content Issues and Search Engines by Bill Slawski + How to Remedy Duplicate Content and Magical % Thinking by Todd Malicoat...
Submitting Your News Site To Google News
Google News can drive a nice amount of traffic to a site. A few months ago, I had the privilege of having my site included in Google News. Since then others have been asking the question, how can I get my news site included in Google News? This morning, I did my best to answer the question with a post named Getting Into Google News Revisited. I outlined the technical requirements, the editorial requirements and what you can do to encourage Google to accept you into Google News. If you are interested in Google News inclusion, check it out....
- Tips On
Across The Engines Ranking From SEO Book
People are beginning to remember again that there are search engines beyond Google. This reawakening is one reason why I added the Can You Please Them All? session to our upcoming Search Engine Strategies San Jose show next August. Aaron Wall over at SEO Book has also clearly seen the renewed interest in pleasure more than Google. Out today is his excellent Google vs Yahoo! vs MSN Search: Defining Search Engine Relevancy piece today....
Earth Won't Have Distribution Blocked
Google Earth is out in a new version with new features, as Greg Sterling will be detailing more on the blog later today. But meanwhile, Google escapes having an injunction against the software. Judge won't block distribution of Google Earth from News.com covers how Google is being sued by Skyline Software Systems over a patent dispute on terrain mapping. The judge in the case has denied a preliminary injunction request to block downloads of Google Earth....
Other Things We Read, Didn't Blog But You Might Want To Read...
- More gadgets, more places, Official Google Blog
- Ask.com RSS Search - NOT!, Chris Pirillo
- Yahoo! Web Services blog: Yahoo! Maps? You Don?t Have to Ask, Yahoo Developer Network
- TNS Ups Internet Ad Spend Forecast, ClickZ
- A kinder, gentler Microsoft, Fortune
- Are we too snobbish to deserve a British Google?, Silcon.com
- Google News Arabic, Google Blogoscoped
- Top 10 Fastest Ways to Squash a Spider, SEOmoz
- Link Vault Banned From Google?, Search Engine Journal
- Marissa Mayer's daily schedule explained, Valleywag
- Microsoft invites UK advertisers into AdCenter, VNUnet
- Microsoft invites UK advertisers into AdCenter, VNUnet
- Social networks poised to shape Net's future, News.com
- Googlebomb Campaign for Egypt Blogger, Google Blogoscoped
- Introducing Microformats Search and Pingerati, Technorati
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!