Accessible on ShopWiki's search results page, the Search by Color tool displays more than 50,000 RGB colors for shoppers to choose from. A shopper looking for a turquoise v-neck shirt, for example, can search "women's v-neck" then select the desired shade from the color tool. Once selected, the search results are instantly updated to list those shirts available in the chosen hue.
You have to play around with Shop by Color to really understand the power of this feature.
Expect to see more innovative features like this out of Shopwiki soon. Read my ComparisonEngines.com post to put this new feature in perspective.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.