The New York Times has one of the most popular news web sites, but until this year that was largely because of the strength of its brand. After its acquisition of About.com, the Times embarked on an aggressive campaign to make its web site more search friendly, a complex process that's paid off with notable traffic gains for the company. Today's SearchDay article, Getting The New York Times More Search Engine Friendly, takes a look behind the scenes at how the Times and its vice president of enterprise search, Marshall Simmonds, pulled it off.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!