The New York Times has one of the most popular news web sites, but until this year that was largely because of the strength of its brand. After its acquisition of About.com, the Times embarked on an aggressive campaign to make its web site more search friendly, a complex process that's paid off with notable traffic gains for the company. Today's SearchDay article, Getting The New York Times More Search Engine Friendly, takes a look behind the scenes at how the Times and its vice president of enterprise search, Marshall Simmonds, pulled it off.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.