The New York Times has one of the most popular news web sites, but until this year that was largely because of the strength of its brand. After its acquisition of About.com, the Times embarked on an aggressive campaign to make its web site more search friendly, a complex process that's paid off with notable traffic gains for the company. Today's SearchDay article, Getting The New York Times More Search Engine Friendly, takes a look behind the scenes at how the Times and its vice president of enterprise search, Marshall Simmonds, pulled it off.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!