ClickZ reports that SEMPO and Fair Isaac have teamed up to study PPC click fraud. Fair Isaac is the organization that developed FICO scores to measure of credit risk, a service used by most credit agencies. ClickZ explains that the study will use several "artificial intelligence methods to determine the extent of click fraud and to develop a solution for the search marketing industry," developed by Fair Isaac.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.