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SEMPO & Fair Isaac Team Up To Study Click Fraud

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ClickZ reports that SEMPO and Fair Isaac have teamed up to study PPC click fraud. Fair Isaac is the organization that developed FICO scores to measure of credit risk, a service used by most credit agencies. ClickZ explains that the study will use several "artificial intelligence methods to determine the extent of click fraud and to develop a solution for the search marketing industry," developed by Fair Isaac.


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