Word of mouth firm M80, based in L.A., has been snatched up by WPP's GroupM. The eight-year-old agency "activates word-of-mouth among online influencers and opinion leaders." Clients have included Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!