Today's search podcast covers concerns that Google is letting too much spam through; concerns that all the search engines could do better; Google pulling a question about itself from Google Answers; search engines ask for federal guidelines on privacy; Ask helps treasure hunters and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
Yanks Sites 5 Billion Pages After Spam Complaint
I covered a DigitalPoint thread which uncovered several domains that was able to rank billions of pages at the top of the Google results within a couple of weeks. The methods deployed to rank the pages seemed to include excessive use of subdomains, cloaking, content theft scraping, alexa traffic boosting and blog comment spam. I listed the documented steps here. Some suspect that Google's new URL handling with the big daddy update allowed "old school" cloaking to begin working again....
Sub Sub Domain Issues Clearly Visible
Threadwatch reveals some more examples of issues Google is having. They note a search on queer forum returns CraigsList 97 times out of the top 100 results. That is not all, a search on wedding forum returns about 50 of 100 results from CraigsList's site, just scroll down to number 50 and you will see. Is CraigsList spamming? No! Is Google suffering? :) Google is clearly having issues with sub sub domains. Continued coverage of Google's public index issues. Postscript From Danny: Comments at Threadwatch also note Yahoo has the same issue. MSN does not as badly (but that could...
- Craigslist Adds Cities, Now 300 Strong
- It's Not
Just Google With Disappointing Results
We have been poking hard at Google for disappointing search results, but Google is not the only search engine that has been disappointing me recently. You can group Yahoo and MSN and even Ask.com into the search engines that I have been disappointed with. Over at the Search Engine Roundtable I cover what I call, "forum buzz," the discussions taking place within the SEM/SEO community. I tend to pick up on algorithm shifts and post the details at my site. Today I covered two threads, one I named Yahoo! Also Easy To Spam and the other MSN Asks Webmasters What...
Pulls Question About Google From Google Answers
Peter Da Vanzo reports on an individual who posted a question on Google Answers that was removed by Google. The question was, "What percentage of Google searches are contextual?" Specifically, the person wanted to know what percentage of Google searches give back results based on the content of a page someone is reading. You can see the thread title in the cache or via this image capture, at this moment in time, where the poster was willing to pay $20 for the answer. A Google editor removed the question, stating:...
Search Results Differ On Mac Versus PC?
Threadwatch links to a blog post named Google SERPs Platform Dependant? that shows how a search for a query on Google, on the same network but on two computer operating systems, can product a different result set. The screen captures documented show the differences between a Mac and a PC....
Mobile Operations Expected To See Largest Growth
The Times Online UK reports that Google's mobile division, which is based in London, is expected to "become the biggest driver of new business" for Google. Search on mobile phones, wireless laptops and personal digital assistants (PDAs) are seen as a huge opportunity for many search companies. In Britain, there is a mobile phone for every person, but in some other areas, like Scandinavia, "mobile ownership is almost double that rate."...
To "Internationalize" All Products
InsideGoogle reports that Google has asked University of Limerick based in Ireland to help find an "experienced localization guru" to help localize and "internationalize" all of Google's products. The PC World article goes into more details about the job, describing that job calls for an "executive with 10 or more years of product management experience to serve as group product director of internationalization."...
- A Web of
Local Search Services
The major search engines tend to capture the lion's share of press, but there are dozens of other players in the local search space, offering myriad opportunities for search marketers trying to get in front of people searching for local products and services. I've got a review of an excellent guide to many of these services in today's SearchDay article, Who's Who in Local Search....
YellowPages.ca Launches New Local Search Site
Since this is Local Search Day at Search Engine Watch, here's some additional news. Canada's yellow pages publisher, Yellow Pages Group, which also operates city guides and a variety of other Canadian web destinations, has launched a new beta version of its flagship site, YellowPages.ca. The new interface is considerably more appealing and the new site has a number of improvements, outlined in the press release. YellowPages.ca provides the content for Google
Microsoft, Google & Others Call For Unified Federal Privacy Protection
Microsoft bravely took part in the search privacy panel we did at our SES New York show earlier this year (coverage here and here), saying it would welcome better US federal protections on privacy issues. Why? It would let Microsoft and the searchers it serves know exactly what data government agencies could and could not have. Now Microsoft, along with Google and other tech companies, are pushing to make this happen....
Sponsors NBC's Treasure Hunters
I was flipping through the channels (actually, my wife was, I wanted to watch the NBA finals) and saw some people wearing Ask.com t-shirts on TV. It was a new show on NBC named Treasure Hunters. The Ask blog says that Ask is the "Official Search Engine of Treasure Hunters." I did not watch the whole show, so I am not sure how beyond the t-shirts and commercials Ask promoted themselves in the show. Postscript: Got word back from an Ask rep on what took place. Team members conducted searches at Ask for "us presidents" and another for "mount theodore...
- Summer Solstice 2006 At Stonehenge Tips & Info
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!