According to Mark McCrey, founder and CEO of Podtrac.com, Ask A Ninja is the top podcast and has over 250 million unique viewers that download its content as it becomes available each week. Then there's a YouTube audience and other delivery not tracked by Podtrac.com. That's quite a brand, anyone brave enough to send him the question, "How does a ninja feel about taking preroll advertising?"
UPDATE Maybe because I was sitting in the nosebleed seats at the ARF conference yesterday, or possibly because the panel occurred right after lunch when I was given a plate of vegetables at lunch (everyone else had beef) and was a little dizzy from the lack of protein, but the 250 million figure is apparently overstated. According to a release Podtrack posted about Mark McCrey speaking at the conference, Ask A Ninja is the video "most watched on a portable device" though it also said that 82 percent of its viewers watch online. It's still a significant audience.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!