InfoSpace, which also owns and operates the Dogpile metasearch engine, has cleaned up its interface and yesterday rebranded its local search engine as "Infospacefindit." The chief purpose behind the rebranding according to the company is to create consistency between its mobile and online local search platforms. In addition, the online platform is moving from one that more resembles an Internet yellow pages product to a local search engine. The company has struggled to gain market share in local search online but has a very strong position in mobile.
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