Today's search podcast covers issues on if search can build brand; Microsoft loses a key exec; do people at Google really only search with Google? and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
Search & Branding Tug-Of-War, Again
"Cannes Lions Diary: Search under scrutiny" from the Financial Times at the Cannes Lions Advertising Festival covers what we've seen before, traditional ad buyers worried that search is going to rob their budgets while search engines planning to do that theft try to distract with a "search is a brand thing" message....
Nielsen//NetRatings Stats Keep Google On Top In May 2006
Last month, Nielsen/NetRatings had Google hitting the 50 percent mark of percentage of searches handled in the United States (when rounded up from 49.8%). This month, Google slips back down very slightly to 49 percent. I've warned before that you should be wary of month-to-month changes. That said, here's the rundown, which gives Yahoo a percentage gain to Google's loss:...
Authorities Temporarily Shut Down Two Large Chinese Portals
PaidContent reports that two of the largest Chinese portals have been temporarily shut down by the Chinese authorities for not passing a "an on-the-spot censorship test." The chief editors of Sina.com and Sohu.com "were summoned to the State Council Information Office," that morning. While on the topic of Chinese censorship, take a look at the list Philipp compiled of Censored Domains in Google.cn....
Taylor, VP Of Windows Live & MSN Marketing Leaves Microsoft
ClickZ reports on a Bloomberg story about Martin Taylor, the vice president of Windows Live and MSN marketing group has left MSN. Reportedly, Taylor was good friends with CEO Steve Ballmer and was a possible candidate in the future for that position. The ClickZ article says, "The wording of the Microsoft statement seems to imply the company, and not Taylor, made "the difficult decision to part ways."" But why then would Taylor just be appointed the VP position and credited with being the "a go-to guy for problem areas," in late March? I dunno. Interesting and I wonder what type...
Microsoft Employees Use Google More Than MSN?
Philipp Lenssen reported on a Andrew Hitchcock post that detailed search engine usage by search engine firm. It appears that Microsoft employees prefer Google to MSN Search when searching the web. At Microsoft 66.31 percent use Google, 19.65 percent use MSN and 10.18 percent use Yahoo. Yahoo employees aren't afraid to use Google search either, with 29.80 percent of searches conducted on Google and 68.87 percent on Yahoo Search. Google employees seem to be 100 percent loyal to Google search, based on the data....
InfoSpace Rebrands, Upgrades Local Search Site
InfoSpace, which also owns and operates the Dogpile metasearch engine, has cleaned up its interface and yesterday rebranded its local search engine as "Infospacefindit." The chief purpose behind the rebranding according to the company is to create consistency between its mobile and online local search platforms. In addition, the online platform is moving from one that more resembles an Internet yellow pages product to a local search engine. The company has struggled to gain market share in local search online but has a very strong position in mobile....
and Other Fun with Flickr
A big part of the appeal of Flickr, Yahoo's photo sharing service, is its ease of use. It's not only easy to upload and work with your own images, but it's also a snap to search for and play around with images uploaded by others?in relatively sophisticated ways, if you take advantage of the Flickr API to create mashups that combine images with other applications. In today's SearchDay article, Hacking Flickr I review a new book that's part of the O'Reilly Hacks series that shows you how to take maximum advantage of Flickr's capabilities....
Announces 'Zillow Labs'
Everybody's going "Web2.0." Real estate vertical search engine and valuation site Zillow.com has launched Zillow Labs, "a sandbox where developers and others can try out new, cutting-edge projects. You can help by testing them, then sharing your suggestions, comments and even your own tools." Right now the tools include a Firefox plug-in, a Google Toolbar button and a search box you can add to your site....
Vote For Us As Best Search Marketing Blog At MarketingSherpa!
That's right. We don't want your vote in the "Blogs On Search Marketing" or "Best Podcast" categories of MarketingSherpa's awards, happening right now. We couldn't take them if we wanted to, since we didn't make the short list. Then again, neither did John Battelle's blog, nor Threadwatch, nor Matt Cutts, nor many of the others we list in our blog roll. I guess either:...
CEO Eric Schmidt In Featured Session At SES San Jose 2006
I'm very pleased to announce that Google's CEO Eric Schmidt will be in a featured session at our upcoming Search Engine Strategies San Jose 2006 show this August. "A Conversation With Eric Schmidt" will happen from 10am to 10:45am on August 9, the third day of our four day show. During the session, I'll be talking with Eric about how Google is growing and dealing with challenges and issues in search, especially given its stature as the leader in the space. Eric's session hasn't yet been posted to the conference agenda, but that will change shortly. You'll find full...
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!