Although this has apparently been around for a few months, I hardly ever use my Yahoo e-mail account, so it was news to me.
When I hit 'send,' a verification page intercepted the process. While we're all familiar with services from companies such as SpamArrest and Vanquish that ask non-whitelisted senders to verify themselves before a message can be delivered, this is the first time I've had to verify myself as a sender on my own e-mail provider's site.
Naturally, to get this far in the process, I was already logged in to Yahoo e-mail as a registered user. And my Yahoo e-mail account dates all the way back to practically my earliest days on the Web -- the post-Mosaic era.
Hey, Yahoo. Don't I get any credit for over a decade of good behavior?
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!