Today's search podcast covers Google Answers not allowing questions about Google; Google's inaccurate results counts; Google partnering with Adobe on distribution; the Matt Cutts vacation countdown and more!
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Below are links to items discussed:
Answers: Ask Whatever You Like, Except About Google
We wrote earlier about Google pulling a question at Google Answers about Google. Philipp Lenssen at Google Blogoscoped followed-up further and found that Google officially disallows people to ask questions about the company because the researchers at Google Answers aren't Google employees. Got that? Freelance researchers are apparently qualified to answer questions about any other company in the world, but when it comes to Google, special treatment is required. Incredible....
Kill The Web Search Counts!
Number one on my 25 Things I Hate About Google list from March was "web search counts that make no sense." This week's fiasco with the "5 billion spam pages" in Google only underscores that those counts really are a big issue that can be noticed by more than a few tech heads. Fix them or get rid of them, I say....
Stats & Features From Google Sitemaps
The Inside Google Sitemaps Blog announced more features and statistics added to the Google Sitemaps product. The features mainly include additional statistics, but you can also find additional tools. Here is a quick rundown of the new items you can find at Google Sitemaps. + Unlimited crawl errors in reports + More query stats, a lot more, including reporting on subfolders + Common words report increased to show 75 words from 20 + Submit up to 500 sitemaps under one Google Account, up from 200 + Adsbot-Google useragent added to robots.txt tool + Added a rate this tool poll. That...
Partners With Adobe For Toolbar Distribution In Shockwave, Other Product To Be
Both Adobe (PDF link) and Google have announced a new deal where Adobe will distribute the Google Toolbar for Internet Explorer as part of Adobe Macromedia Shockwave Player downloads. That was supposed to begin yesterday, and bundling with other Adobe products will happen in the future. Wait a minute? Weren't Yahoo and Adobe buddy-buddies? Yes -- a special version of the Yahoo Toolbar is built into the popular Adobe Acrobat Reader program, through a deal dating back to October 2004....
Search Patents: June 22, 2006 - Google File System, Microsoft Blocks, and
Google patents the Google File System, Microsoft claims a Functional Object Model for mobile devices, and Yahoo! (Overture) describes an autonotification process to inform advertisers of when a certain condition has been met concerning one of their ads....
Street Journal Piece On Tracking
Mylene Mangalindan of the Wall Street Journal wrote a solid piece on Monday that was unfortunately buried at the end of the annual All Things Digital section. If you're a multi-channel internet marketer, read her article, Ad Vantage (Paid reg. required). The piece looks at potential pitfalls of advertising online without proper analytics tracking and covers such topics as Garden Harware?s difficulties tracking which search advertising or comparison shopping clicks actually convert (PriceGrabber and Shopping.com are singled out), eBay?s solution for search marketing (seems they developed a system in-house after leaving Efficient Frontier), Alibris? problems with affiliate sales (not all...
- What the
The web has made it easy to seek out criticism to help us decide what to watch, listen to or read. But as with web search in general, finding the best sources of criticism can sometimes be a frustrating experience. In today's SearchDay article, Searching for Critical Acclaim, I take an in-depth look at a service that aggregates reviews of movies, books, music and more and assigns a unique score that represents the collective critical opinion on the quality of each reviewed title....
Matt Cutts Back From Vacation Countdown Clock
Thomas Bindl does what I was hoping someone would do -- make a countdown clock for when Google's Matt Cutts is returning from his vacation, spotted via Threadwatch. I've seen a number of posts in various places suggesting that Google has been having its recent spam and indexing problems because Matt's finally taken a nice, long break. Bull. Matt's great, a huge resource to Google, but the problems going on seem far more fundamental than Matt being away. If they really are due to him being gone, then Google has even bigger issues to deal with. Still, plenty of us...
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!