Jambo is testing pay-per-call ads in the radio environment, buying up remnant spots from a newish reverse auction firm called Bid4Spots. Business categories covered under the tests include DIRECTV installers, mortgage lenders, and attorneys; and advertisers can specify such targeting factors as market, daypart, demographic and station format.
If this test and others like it go well, radio advertising may eventually migrate to a scenario where marketers, the lead-focused ones anyway, will pay only for pre-qualified calls. (link to press release)
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
