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Daily SearchCast, June 23, 2006: Google Sells Baidu Stake While Expanding Its Own Numbers In China; Google Testing Ads In Video; & More!

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Today's search podcast covers Google selling its stake in the Chinese Baidu search engine; Google planning to expand employees for its own Chinese efforts; Google testing ads in video content; looking at issues with filtering adult content in video and web search and more!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.

Below are links to items discussed:

  • Google Disposes Of Stake In Baidu
    Reuters reports that Google has sold its "modest investment in Baidu." Google owned about two-percent of Baidu.com, worth about $63 million, and "disposed" of that investment on May 25th. Google spokesperson, Debbie Frost said, "It has always been our goal to grow our own successful business in China and we are very focused on that."...
  • Google To Have 1000 Employees In China By 2007
    Pacific Epoch reports that Google expect to have over 1,000 employees in Google China by 2007. By the end of this year, Google hopes to have 200 employees based in China. Google will have three research and development centers in China, they will be based in Beijing, Shanghai and Taiwan according the article....
  • AdWords Tweaks & Bug Fixes Documented
    I reported this morning at the Search Engine Roundtable on Small But Important New Google AdWords Features & Fixes. eWhisper at WebmasterWorld tracked the small, sometimes unnoticed, changes within Google AdWords and put together a list. Here is that list. + Local time zone added to MCC reports. + Bug fixed where the 'account' box didn't show on sub mcc reports. + Add your GAP business to Google Local (although, not sure why this wasn't attached to base so the pin was unnecessary) + HTTPs errors fixed on internal help pages (note, the only place I can tell the error...
  • Google Testing Ad Supported Premium Video
    Google is running a test offering about 2,000 premium videos available for free streaming viewing, inserting a persistent banner-type ad at the top of the screen and showing an additional post-roll video ad once the premium content has finished streaming. The test is expected to last about a week, according to Peter Chane, group business product manager, Google Video. , inserting a persistent banner-type ad at the top of the screen and showing an additional post-roll video ad once the premium content has finished streaming. The test is expected to last about a week, according to Peter Chane, group business...
  • Child Porn Suit Dropped Against Google
    The Associate Press reports that the suit brought against Google for profiting on child pornography has been dropped. Jeffrey Toback, of the Nassau County Legislature, filed the suit in early May. Toback said he dropped the suit because "Google has offered to sit down and discuss the issues. They didn't want to do that while litigation was pending, so we're taking them up on their offer."...
  • Video Search, Smut and Censorship
    Earlier this week, ZDNet News published an article discussing the presence and availability of explicit content on video search sites like, YouTube, Yahoo Video and Google Video. "A weeklong review of some of the top user-generated video sites by CNET News.com unearthed scenes of beheadings, masturbation, bloody car accidents, bondage and sadomasochism," wrote the reporter, Greg Sandoval. He did say that this review found no child pornography....
  • Ask.com Too Strict With Child & Sex Keywords?
    The Hammer of Trust writes that Ask.com is way too strict for searches on keywords about sex and children. For example, a search on Ask.com on [laws against pedophilia] brings back a message that reads, "This query does not comply with Ask.com Terms of Service." The "Go" button following the message links you to Ask.com Terms of Service. Other similar searches do the same thing, such as , talking to your children about sex, blocking porn from kids and warning your kids about sex offenders. I also tried searching on preventing child pornography and that also was blocked. It is...
  • PhotoBucket Has 44% Share of Photo Sharing Sites: Beating Yahoo & Flickr
    The Hitwise blog posted what I found to be surprising statistics on what is the most popular photo sharing site. I would have thought Yahoo Photos or Flickr would be a one of the most popular services, but it looks like PhotoBucket has almost 44% of the share, compared with Yahoo Photos with only 18% share in the number two spot. Even more surprising, to me at least, is that Flickr has barely 6% share, ranking number six in the list. Hitwise tells me that Photobucket surpassed Yahoo! Photos in January 2006, and its share of visits increased by 34%...
  • Japan's Softbank Mobile Phones To Use Yahoo As Content Portal
    MarketWatch reports that Softbank, who acquired Vodafone, will be using Yahoo to "bring the broad world of the Internet" to their mobile users. The mobile phones will have some sort of direct link to the Yahoo portal, to bring the content of that portal to Softbank's mobile users....
  • Google Mixes Up Referrals Buttons
    I reported at the Search Engine Roundtable that Google has mixed up the referral buttons with the Google AdSense referral program. For example, I have inserted the code to display the Google Pack referral button on this page but instead it is displaying the graphics and materials for the Google Firefox referrals. This was first reported at WebmasterWorld yesterday at 11:50am (EST). It continues to be a problem to this minute....
  • Specialty Search Roundup #4
    Another week has gone by and the world of databases of special interest to the web researcher have appeared on ResourceShelf. Here's a look at a few of them along with a couple of database news items via ResourceShelf. By the way, the ResourceShelf site itself has also been updated and enhanced with a new look this week....
  • Technorati Betting: New Link Bait Idea
    Omar emailed me that he has posted a Technorati Blog Betting competition. Basically, you bet as much as you like, on the chances that a particular blog will be at the number one spot. As ThreadWatch notes Matt Cutts has 6 to 1 odds in this competition. They currently have Matt Cutts, Robert Scoble, Engadget, and some others in the competition. This site, nor is my site in the running. Currently, the Technorati top 100 shows me at #35, Philipp at #29, ShoeMoney at #52, John Battelle at #63 and Danny (SEW) at #69....

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