Boy, is this thing hyper-cute, not to mention insane.
The game takes forever to load, and the promotional links don't work, presumably because it's on the production company's site (London's unit9).
Note to self: when the weekend's over, find out what the Honda tie-in is.
Update: Of course! Zach reminds me it's based on Honda's award-winning Grrr! campaign, which ran on U.K. television last year.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!