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Cost-Per-Keyword Drops In Q1

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MediaPost reports that the cost-per-keyword has dropped from around $30 in the first quarter of 2006 to "the yearly high of $59 last December." The data comes from a DoubleClick study, which also shows that the "cost-per-keyword was nearly unchanged from the first three months of 2005 to this year's first quarter." The number of clicks (up 24%) and number of keywords did rise from the year-over-year data.


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