Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Follow-Up: School Couldn't Reach Google Until Injunction Filed
Catawba County Schools in North Carolina obtained an injunction to remove private material from Google because it had no luck getting action from the search engine after trying other routes, the district tells me. The school district also stressed that it didn't claim that Google had somehow hacked into its servers. Here's what Catawba County School's chief technology officer Judith Ray emailed me about the situation:...
- The SEO
Event Google Calendar
Aaron Wall posted a very useful SEO Event & Conference Calendar using the Google Calendar platform. The conferences on this calendar include Search Engine Strategies, WebmasterWorld's PubCon, Ad Tech, Affiliate Summit, Gnomedex, Search Bash, SEO Roadshow, SXSW Interactive, Webmasters in the Sun and Web 2.0 Conference. I think I will create something similar at the Search Engine Roundtable to give people an idea how what conferences you can expect us to cover (I may update this post when my schedule is posted)....
Cost-Per-Keyword Drops In Q1
MediaPost reports that the cost-per-keyword has dropped from around $30 in the first quarter of 2006 to "the yearly high of $59 last December." The data comes from a DoubleClick study, which also shows that the "cost-per-keyword was nearly unchanged from the first three months of 2005 to this year's first quarter." The number of clicks (up 24%) and number of keywords did rise from the year-over-year data....
Talks Spam Defenses; Takes Weekends Off From Indexing
This morning I uncovered two threads at WebmasterWorld that provide information on MSN from spam defense to when search indexes get updated. The first is named MSN Asks Webmasters, What is Spam? where MSNdude provides some insights into how MSN determines what is spam, what are junk pages and determining the "hierarchy of spam." The second is named MSN Won't Do a Search Index Update on Fridays, Saturdays or Sundays where we see MSNdude posting that normally MSN will not conduct a search index update on Saturdays and Sundays, and also they are unlikely to conduct an update on Fridays,...
To Also Lobby In Europe
Pandia covers that Google is looking to hire a "senior European government affairs and public policy leader," to lobby in Europe. Google has hired a lobbying firm in the states a few months back. More details on the story at Pandia....
Microsoft Promotes adCenter In Full Page New York Times Ad
ClickZ reports that Microsoft has a full-page color ad in this morning's New York Times that promotes Microsoft adCenter, Microsoft's PPC engine. The ad has a link to msftadcenter.com/nyt that notably prompts you with a few security warnings on the redirects to the final landing page. The ad headline reportedly reads "She found your furniture ad on Google." Then there is an "image is a little girl and her dollhouse." The ad continues by explaining the difference between a customer and a click. The ad also touts a "2006 study by WebSideStory shows that Microsoft adCenter converts customers at a...
Your Own Matt Cutts
I reported at the Search Engine Roundtable on a funny little web site that gives you a way to build your own Matt Cutts. To dress up Matt Cutts, go to the Matt Cutts Doll and drag and drop clothing on top of Matt's body. Oh, if you ever wondered if Matt was a briefs or boxers guys, now you know. Too funny....
Vs. France Trademark Appeal Ruling Expected Wednesday
The International Herald Tribune reports that a Paris appeals court is expected to issue judgment on a trademark violation appeals case this Wednesday. Google is expected to lose this appeal once again, due to how France has treated Google in the past. Just look at these three selected stories we covered in the past on Jan 20, 2005, Feb 4, 2005, and Mar 16, 2005. If Louis Vuitton wins the case, they are expected to push to block the use of the Louis Vuitton trademarks at other Google local properties. But it is highly unlikely that they will have as...
Blamed For Indexing Student Test Scores & Social Security Numbers
Google "hacked our website" from The Inquirer points to Blame game from the Hickory Record, a story about how the Catawba County Schools in North Carolina has gained a temporary injunction for "Google to remove any information pertaining to Catawba County Schools Board of Education from its server and index and alleges conversion and trespass against the corporation." The school blames Google for some how getting into a password protected area and indexing the content. Let me make this clear, Google cannot submit forms or type in usernames and passwords. Someone at the school must of left an opening for...
Géoportail Mapping Site: La Demande C'est Fantastique!
The French answer to Google Earth, the indirectly government funded Geoportail, launched Friday and was immediately overwhelmed with visits from eager French citoyens (citizens) and other curious would-be users. After several visits to the site this weekend, I was still unable to get in to see anything. Each time I tried I encountered this message: "Vous êtes incroyablement nombreux à vous connecter au Géoportail, portail des territoires et des citoyens depuis sa mise en ligne." In my broken French it roughly translates: "An incredible number of you have connected to Geoportail, portal of the territories and the citizens, since the...
Other Things We Read, Didn't Blog But You Might Want To Read...
- Google Penalizing Sites Running Coop?, Threadwatch
- One Word Wonders: The Future of Branding on the Web, SearchViews
- Amid photo-sharing hype, Shutterfly makes IPO move?, SiliconBeat
- Google Tests Alternative AdSense Pricing Model, Ad Age
- Spammer Caught, SEO BlackHat
- Lists & Rankings: Google Guys Place Second on New Business 2.0 List of Fifty Who Matter in Business, ResourceShelf
- Google on the future of search technology, SEOmoz
- Research: Internet Users Plagued by 'Banner Blindness', ClickZ
- New Edelman Report Exposes Seedy Side of Ad Serving, ClickZ
- BusinessWeek on Top Performers in the Tech World, SEOmoz
- The SEO Event & Conference Calendar, SEO Book
- Q & A With Alan Eustace: Engineering Google's future, Seattle Post Intelligencer
- Yahoo! Answers on search engine optimization, Pandia
- New Look, New Name For Gada.be, TechCrunch
- Should Search Engines Help Searchers Avoid Malicious Sites?, SEO By The Sea
- A Big Cloud of Stock Symbols, ResearchBuzz
- Google's secret IPv6 plans, Googling Google
- Larry Page and Sergey Brin invest in electric race car, Threadwatch
- Yahoo Search Marketing Bot goes wild with 83,000 visits to single page in 24 hours, JenSense
- Windows Live Spaces announces features, Niall Kennedy
- New Yahoo!/O'Reilly Buzz Market Release, O'Reilly Radar
- Spotlight on Search - Interview with David McInnis of PRWeb, Search Engine Guide
- Snap Speaks: CEO and COO talk CPA and Making it in Mainstream Search, Search Engine Lowdown
- Crash this bash: Sunday Google party in New Orleans, Valleywag
- SEO by the Sea First Anniversary, SEO By The Sea
- Google Calendars for Pocket PCs, SEM Weblog
- Current List of Google's Data Centers by IP Address, Search Engine Roundtable
- Valleywag vs TextLinkAds, or: Should Bloggers "Nofollow" Text Ads?, Google Blogoscoped
- Digg.com - Use Them to Get Visitors to Your Site, Threadwatch (but watch how they don't convert)
- CountZero on SEO Sabotage, SEO BlackHat
- Why the MSM Hates SEO: It Undermines Their Authority, SEO Book
- Mpire, SearchBlog
- Furl Under Heavy Spam Fire, V7N
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!