Today's search podcast covers Digg's relaunch taking it beyond technology news, FeedBurner's ad plans; Google's challenge in enterprise search; Google Earth and real-time tracking, funny Yahoo videos, Google water and more!
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Below are links to items discussed:
News Site Digg Adds New Categories, Features
Sites that rely on user generated content are all the rage these days, from online encyclopedia Wikipedia to social bookmark sites like Del.ico.us. Digg relies on its 300,000 users to suggest important news stories from sites all over the web, and promotes those that get the most "diggs" (votes) to its front pages, providing a collective view of what web users think are the most important stories of the moment. Earlier this week the site rolled out new subject areas and tools that make it easier to drill down on the types of news that interests you personally and ignore...
FeedBurner CEO, Dick Costolo, Interviewed By Business 2.0 Magazine
CNN Money has an Business 2.0 interview with Dick Costolo, FeedBurner's CEO. The article discusses the challenge FeedBurner had raising capital for such a new technology, RSS. It also discusses their recent success and future challenges (RSS ads, Google, etc.). Read the article named Redefining the RSS feed....
and Search' on Japanese Cellphones
The NY Times covers "Point and Click" mobile local search in Japan on GPS-enabled mobile phones using technology from American firm GeoVector. I wrote about GeoVector's technology and the very different user paradigm it represents earlier this year. Beyond the intriguing possibilities of tying together the mobile and physical worlds, there are two things that are quite interesting about the technology and use case: 1) it accommodates the current limitations of cellphones and 2) it's more "passive" than other forms of mobile local search. In other words, the input mechanism is more like taking a picture than "triple tapping."...
Not The Leader In Enterprise Search
Google is synonymous with "search," everyone knows that, some people hate it and some people love it. An Investors Business Daily article reviews enterprise search and Google's role in that niche. The article explains "enterprise search is a different animal from Web search," that linkage data is not "aren't ideal for helping people find specific data on large private networks." So who are the other players the article mentions? Autonomy, Fast Search & Transfer, IBM's OmniFind, Endeca, and upcoming rival Oracle's Secure Enterprise Search 10g....
- Dell To
Use Google Earth To Provide Enhanced Tech Support
The Detroit News reports that Dell is going to use Google Earth as a tool to enhanced their technical support services. The new tech support service, to be released today, is named "Platinum Plus." Platinum Plus subscribers will be given access to "Google Earth Pro to see in real-time how the Round Rock company is responding to technical support issues around the globe." Dell and Google have some recent past positive relationships this just adds to that list....
- Switching To The Nintendo DS Lite For Me & The Kids
Beach Leaves Yahoo For Start Up Wink
Brian Smith notes that the senior product manager of Yahoo Shopping Search, David Beach, has decided to leave Yahoo after five years. Beach confirmed his departure from Yahoo on his blog, stating that Yahoo could not provide "the kind of opportunity that Wink is providing." Wink, a social search engine, "analyzes tags and submissions from Digg, Furl, Slashdot, Yahoo MyWeb, and other services, plus user-imported tags from del.icio.us, and favorites marked at Wink, and figure out which pages are most relevant through our TagRank (tm) algorithms." Should be a fun move for Beach....
Search Patent Applications: June 27, 2006 - Searching Amongst Malicious Web
Microsoft's patent applications from the end of last week include ways for search engines to scan malicious web sites, clustering queries for more relevant searches, and extracting feature and formatting information from pages. IBM introduces a new query dependent page ranking algorithm, and a way to preload the URLs of a site into your history file before you've ever visited. Xerox searches for more meaningful snippets, Alcatel takes the PC out of search, and replaces it with TV, and British Telecommunications describes a way to make user profiles more helpful in returning search results....
Microsoft Demographics Prediction Tool Interactive Review
We posted about Microsoft Center Labs once again, but this time I wanted to show you, my eight-minute review of the demographics prediction tool at the lab. I created a movie of my running through the tool and uploaded it to YouTube. Now, before you watch the video, keep in mind that the percentages I discussed in the video may be determined as a "confidence" ratio and not a simple flat percentage -- you will see what I mean. In any case, there is no way that google.com has predominantly a female audience, with a confidence ratio of 1.00 and...
Funny & Crazy Yahoo Videos On YouTube
Loren Baker posted some of the funniest and craziest videos he found on YouTube related to Yahoo. If you have time to only watch one video, I recommend watching the first one. Pretty funny stuff. Other videos include, Tom Cruise's Yahoo visit, David Filo and Jerry Yang commercial, "Yahoo Cubicle Craziness," and some others. Check them out at Search Engine Journal....
Selling "Google Water" For Military Families Charity
Boing Boing links to a Marine who just got back from Iraq. The Marine posted on his blog that he began selling "Google Water" on auction to raise money for The Fisher House, an organization that helps military families in need. Google and eBay shut down his auction, "due to copyright violations," but he still has some left over Google Water. He is looking to sell them for a bottle for $500 and give that money to the Fisher House....
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!