The wait is over for Google's long-awaited payment service that's been the subject of so much speculation. Google Checkout is a new system that makes it easy for online merchants to process credit-card payments, and also streamlines the checkout process for consumers. The service also raises some thorny issues for AdWords advertisers, who may be reluctant to let Google capture customer transactions, and yet advertisers that use the system may benefit from improved rankings in search results. More on the new service and the issues it raises for search marketers in today's SearchDay article, Google Launches Checkout, not the Rumored GBuy.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.