The wait is over for Google's long-awaited payment service that's been the subject of so much speculation. Google Checkout is a new system that makes it easy for online merchants to process credit-card payments, and also streamlines the checkout process for consumers. The service also raises some thorny issues for AdWords advertisers, who may be reluctant to let Google capture customer transactions, and yet advertisers that use the system may benefit from improved rankings in search results. More on the new service and the issues it raises for search marketers in today's SearchDay article, Google Launches Checkout, not the Rumored GBuy.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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