Zachary Applegate posted his visit to the Googleplex Irvine at SEOMoz, where he describes the demonstration given to him by Google. The demo, Zach coined, "Google AdSense Audio," a method of "dynamically generate and change commercial content according to demographic and what is currently going on in the geographic area of radio stations." Zach explains that Google is entering this market to enable those with "$200 budgets to break into radio advertising." We first reported that Google was potentially entering this area, back when Google bought dMarc Broadcasting, the SEOMoz blog has screen captures of the technology and the Google Irvine offices.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.