Friday's search podcast covering the day's news
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
AdWords Adds Statistics Tabs
Google has updated their AdWords interface to include "account statistics tabs." The new tabs are named "Summary," "Keywords," and "Ad Variations," they can be found if you click into Adgroup levels.
Irvine To Revolutionize Radio Advertising
Zachary Applegate posted his visit to the GooglePlex Irvine at SEOMoz, where he describes the demonstration given to him by Google. The demo, Zach coined, "Google AdSense Audio," a method of "dynamically generate and change commercial content according to demographic and what is currently going on in the geographic area of radio stations." Zach explains that Google is entering this market to enable those with "$200 budgets to break into radio advertising."
- Changes for
the Yahoo Publisher Network
The Yahoo Publisher Network has made a series of changes to their interface and support documents which seem to be appealing to the new publishers. They have added a new "RPC" column to reporting, meaning publishers can see their average earning per click. Jennifer interviewed Cody Simms, the YPN product manager behind all the updates on her radio show Click This! You can download the MP3 from a link off the blog to listen to Cody explain the changes and information about the decisions behind them.
- MSN Search
To Officially Not Use Yahoo Search Marketing For Sponsored Search July 1
MSN's U.S. search distribution agreement with Yahoo! Search Marketing ends this month, and Yahoo! Sponsored Search listings will no longer appear in MSN's U.S. search results." MSN has been displaying mostly Microsoft adCenter ads on their search results pages for a couple months now. So the transition has been pretty gradual for advertisers and searchers.
- Yahoo Gains
Market Share In China, Google Loses Share
TMCnet.com reports that Google has slipped back to third place with 13.2% share in China. Yahoo is in second place with 21.1% market share and Baidu with 43.9%. TMCnet sources this information from the Beijing Modern Business Daily on page 1 from the Tuesday, June 27, 2006 edition.
Video Adds New Features
Google Video is letting now letting users add comments, labels and ratings to any video on the site. Yes, tagging by any other name.
Images From AdSense Include Images in Ad Units
Vertical Images is the latest beta test being run by Google AdSense. Usually Google beta tests in the US, then rolls out products across the world wide Web. This beta is different in that it is immediately available across the world. Vertical images displays a related generic image within the ad unit, which then links to a results page similar to the results page seen when clicking on an Ad Links keyword.
Government Blocks Google & GMail?
The Times of India reports that Myanmar government has blocked Internet users from reaching Google.com and Gmail. They claim users trying to reach Google and Gmail for the past week have been received "Access Denied" responses. Myanmar's largest ISP, Bagan Cybertech, confirmed the issue that the sites were "inaccessible but declined to comment further."
Removes "Legacy Filters" To Enable Pedophilia Keyword Search
we covered a story that Ask.com was blocking search terms such as laws against pedophilia and preventing child pornography, amongst others. Philipp notes that Ask.com has removed the "legacy filters" to enable those types of searches. In fact, for the search on preventing child pornography, you get a special "smart answer" for "Child Abuse Resources."
- Specialty Search Roundup
PayPal Mocks Google Checkout
Philipp Lenssen cracked me up with just the title of his post named EBay Guy Trashes Google Checkout, Then Deletes Post. Here, read the post; I find it amusing how the general media is claiming GBuy [aka Google Checkout] will be a significant competitor to Paypal based on GBuy having near zero buyers actually using the service vs over 100MM using Paypal. Let?s recall something here folks. In its current form, GBuy is a glorified merchant account. The post was then deleted, but you can read it all here
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.