News.com reports that the KinderStart.com case might proceed to court, based on this past Friday's hearing. Kinderstart.com initially sued Google for a site penalty that downgraded the site's rankings in the Google search results. Kinderstart.com claims Google violated antitrust laws, "What Google is trying to do is take out the competition," Kinderstart.com's lawyer said. The judge gave KinderStart.com's lawyers until September 29th to make revisions to the complaint. The judge said, "You can't just file a blanket lawsuit and say, 'We think we're going to find some stuff.'" Also see news brief at ComputerWorld.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.