A BBC News front-page article named Google to stay focused on search brings the issues of search spam to the public. The article explains how seventy-percent of Google's focus in on Web search and then goes into several paragraphs on how search spam is a huge issue. The article quotes Douglas Merrill, of Google engineering, saying, "Spam is an arms race," explaining that "spammers are highly motivated. There is a lot of money at stake."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.