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Search Headlines & Links: July 3, 2006

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Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:

From The SEW Blog...

  • 'Point and Search' Redux
    After my most recent post on "point and search" mobile technology, prompted by last week's NY Times' article on GeoVector's efforts in Japan, Search Engine Watch alum (now Director of Online Information Resources at Ask) Gary Price directed me to a number of his earlier posts on mobile search using camera phones. In this post he discusses Google's voice search patent, "point and search" mobile technology from Microsoft and several-other camera phone search tools....
  • Ending Click Fraud with Pay-Per-Percentage
    In Pay-Per-Percentage vs. PPC, Shimon Sandler points out an interesting new paper from the folks at Microsoft Research - Pay-Per-Percentage of Impressions: An Advertising Method that is Highly Robust to Fraud (pdf) As Shimon notes, the idea is that this type of advertising approach would be "immune to both click fraud and impression fraud," and would use something called "pre-fix match" instead of broad match....
  • Yahoo China To Be Sued For Linking To Sites Selling Pirated Music
    Spotted via TechCrunch, Bloomberg reports that Yahoo China is to be sued for linking to sites that sell pirated music. The article claims "about 90 percent of all recordings in China are illegal, with sales of pirated music worth about $400 million annually," according to the International Federation for the Phonographic Industry. A new law in China that came into effect on July 1 "fines distributors of illegally copied music, movies and other material over the Internet as much as 100,000 yuan ($12,500)."...
  • New York Times Looks At Google's Hardware & Infrastructure
    A New York Times article has a detailed analysis of Google's infrastructure and discussion with Urs Hölzle, senior vice president for operations at Google. Here are some of the key points I pulled from that article. + Google tends builds from ground up versus buying. + Google's computing costs are half those of other large Internet companies and a tenth those of traditional corporate technology users. + Critics call Google's philosophy "unnecessary and inefficient." + "Google is reducing cost while maintaining performance by shifting the burden of reliability from hardware to software ? individual hardware components can fail, but software...
  • Matt Cutts Is Back From Vacation
    We all missed him, Matt Cutts has returned from his long vacation. Hopefully he can get back in the saddle and begin working on those issues at Google. :) Seriously, we all miss you Matt, thanks for coming back and winking (blinking that is) at us....
  • BBC News Features Article On Google Search Spam
    A BBC News front-page article named Google to stay focused on search brings the issues of search spam to the public. The article explains how seventy-percent of Google's focus in on Web search and then goes into several paragraphs on how search spam is a huge issue. The article quotes Douglas Merrill, of Google engineering, saying, "Spam is an arms race," explaining that "spammers are highly motivated. There is a lot of money at stake."...
  • Google Page Creator Now Supporting AdSense
    Google Page Creator, which I recently reported did not support AdSense, now does. Garett Rogers has invitations sent out to Google Page Creator accounts from Google, notifying them that they now accept AdSense. Honestly, when I read this, it made me sad. Why? One word, "MFAs". Below is a copy of that email invitation....
  • Google's Non Search Products A Flop
    BusinessWeek reports that when Google launches a new non-search product, the competition "shivers," Google has yet to lead in market share for any of those non-search products. Google's Gtalk is currently ranked number ten with two percent market share, Google Finance is the "40th-most-visited finance site," and Gmail "is the system of choice for only about one-quarter the number of people who use MSN and Yahoo e-mail." So with all these product launches, is Google a threat? Read more at BusinessWeek....
  • KinderStart.com Case May Proceed To Court?
    News.com reports that the KinderStart.com case may proceed to court, based on this past Friday's hearing. Kinderstart.com initially sued Google for a site penalty that downgraded the site's rankings in the Google search results. Kinderstart.com claims Google violated antitrust laws, "What Google is trying to do is take out the competition," Kinderstart.com's lawyer said. The judge gave KinderStart.com's lawyers until September 29th to make revisions to the complaint. The judge said, "You can't just file a blanket lawsuit and say, 'We think we're going to find some stuff.'" Also see news brief at ComputerWorld....
  • Daily SearchCast, June 30, 2006
  • Daily SearchCast, June 29, 2006

Other Things We Read, Didn't Blog But You Might Want To Read...

  • No search headlines today because of a light work schedule due to tomorrow's Fourth Of July holiday in the US. Sorry!

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