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Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

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Today's search podcast covers Google's categories of ranking criteria accidentally exposed?; SEO tools to try; is Google a flop unless all of its products are winners?; Windows Live Local gets click-to-call and more!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.

Below are links to items discussed:

  • Hamburg, The Ukraine Football Team & Seeing The World Cup
  • Hamburg Fan Fest & Germany V. Argentina
  • Google's Spam Score Details Shown?
    Peter Da Vanzo spotted a DigitalPoint thread that found clues as to how Google scores spam results behind the scenes. Now, honestly, I have no idea if this is about spam or something else, it is just that the information posted in the forum, seems to appear like a spam score report by Google. How did it come about? The user was presented with this information after clicking on a cache URL in the Google results. The user was shocked to see the following information revealed to him....
  • Report a Content Violation
  • KinderStart.com Case May Proceed To Court?
    News.com reports that the KinderStart.com case may proceed to court, based on this past Friday's hearing. Kinderstart.com initially sued Google for a site penalty that downgraded the site's rankings in the Google search results. Kinderstart.com claims Google violated antitrust laws, "What Google is trying to do is take out the competition," Kinderstart.com's lawyer said. The judge gave KinderStart.com's lawyers until September 29th to make revisions to the complaint. The judge said, "You can't just file a blanket lawsuit and say, 'We think we're going to find some stuff.'" Also see news brief at ComputerWorld....
  • SEOMoz's Keyword Difficulty Tool
    Rand posted an update to a tool named keyword difficulty tool. The tool's name is pretty descriptive enough, it tells you how competitive a keyword is to rank for. There is great detail on how it works here and here....
  • Interactive Review Of SEOBook's SEO Firefox Extension
    Aaron Wall over at SEO Book released a Firefox extension for SEOs. The Firefox extension can be viewed here, it allows you to see on the Google and Yahoo search result pages the PageRank, the age, the links, the .edu links the .gov links, the del.icio.us numbers and Technorati rank, the Alexa rank a cached link and much more, right on the page. I decided it would be fun to do an other video cast. You can view the video cast by reading more....
  • Google Warns U.S. Legislators On Anti-Trust Complaints Over Net Neutrality
    The Washington Post reports that Google has warned the United States, that if telecoms abuse net neutrality principles it backs, through a new law that might go through, it could consider an anti-trust action. If you want all the details, check out the Washington Post....
  • Yahoo China To Be Sued For Linking To Sites Selling Pirated Music
    Spotted via TechCrunch, Bloomberg reports that Yahoo China is to be sued for linking to sites that sell pirated music. The article claims "about 90 percent of all recordings in China are illegal, with sales of pirated music worth about $400 million annually," according to the International Federation for the Phonographic Industry. A new law in China that came into effect on July 1 "fines distributors of illegally copied music, movies and other material over the Internet as much as 100,000 yuan ($12,500)."...
  • Ending Click Fraud with Pay-Per-Percentage
    In Pay-Per-Percentage vs. PPC, Shimon Sandler points out an interesting new paper from the folks at Microsoft Research - Pay-Per-Percentage of Impressions: An Advertising Method that is Highly Robust to Fraud (pdf) As Shimon notes, the idea is that this type of advertising approach would be "immune to both click fraud and impression fraud," and would use something called "pre-fix match" instead of broad match....
  • Windows Live Local Integrates 'Call For Free' Into All Business Listings
    The intrepid Gary Price called my attention to the quiet integration of "click to call" functionality into Windows Live Local over the weekend. I couldn't determine whether this was homegrown or whether Microsoft was working with a partner such as eStara or Ingenio to offer the service....
  • Microsoft Running Out Of Room In Redmond
    A New York Times article looks into how Microsoft is running out of room in Redmond. The company is adding 12,000 new employees, which requires them to expand the headquarters 3.1 million square feet, more than a third of its current size. They will be adding fourteen new buildings and leases to fit all these new employees. The problem is, there is not enough room for them to expand at this pace....
  • New York Times Looks At Google's Hardware & Infrastructure
    A New York Times article has a detailed analysis of Google's infrastructure and discussion with Urs Hölzle, senior vice president for operations at Google. Here are some of the key points I pulled from that article. + Google tends builds from ground up versus buying. + Google's computing costs are half those of other large Internet companies and a tenth those of traditional corporate technology users. + Critics call Google's philosophy "unnecessary and inefficient." + "Google is reducing cost while maintaining performance by shifting the burden of reliability from hardware to software ? individual hardware components can fail, but software...
  • Google's Non Search Products A Flop
    BusinessWeek reports that when Google launches a new non-search product, the competition "shivers," Google has yet to lead in market share for any of those non-search products. Google's Gtalk is currently ranked number ten with two percent market share, Google Finance is the "40th-most-visited finance site," and Gmail "is the system of choice for only about one-quarter the number of people who use MSN and Yahoo e-mail." So with all these product launches, is Google a threat? Read more at BusinessWeek....
  • Google To Launch Book Search Service In China
    The People's Daily Online reports that Google will be launching an on-line book search service in China. Google signed agreements with publishing houses, instead of libraries (as Baidu has), including publishers named Tsinghua University Press and the Children's Publishing House. Google said that the books would be available on-line, "provide search links and grant free access to a segment of each work, but readers would have to pay to read the full content." Google plans on taking a 30 percent commission from the profit on selling books online....
  • Yahoo Launches New Home Page Design In UK & Ireland
    Personal Computer World in the UK reports that Yahoo has finally released out of beta, the new home page redesign that has been in beta since mid-February. The new design, is visible for all at http://uk.yahoo.com/ and is described "as the biggest redesign in its history, and promised that the new homepages would focus on search, content, community and personalisation." Danny confirms that his Yahoo home page has switched to the beta version, and he is based in the UK, of course. I am based in New York, and my Yahoo home page has remained the same....

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