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Daily SearchCast, July 6, 2006: $800 Million In Click Fraud Or Not?; Does Google Need An Ombudsman?; Google Jockeying In The Classroom & More! (Corrected MP3 File)

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Today's search podcast covers a report of $800 million lost to click fraud last year -- or was it?; should Google and other search engines have ombudsmen to resolve disputes and concerns?; what's with Yahoo being suggested as alternative search results for "therapy products" on Google; Google Jockeying is coming to a classroom near you and more!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.

Below are links to items discussed:

  • SES Latino Edition - Miami: July 10-11, 2006
  • Report: Advertisers Lost $800 Million To Click Fraud Last Year
    The San Francisco Chronicle reports on a click fraud study that claims 14.6 percent of all clicks and $800 million worth of fraudulent clicks were charged to advertisers....
  • Google's Ranking Algorithm Too Dependent On Trust Factors?
    Todd Malicoat went off on a bit of a rant which he named The Trust Knob is WAY too High - Google Trustbox. Todd, as do many SEOs, believe that Google places too much weight on "trust factors" when determining if a page should rank well or not. Todd quotes some well-known SEOs saying that trust factors are weighted at 85%, whereas copy is only given 15%. Why does this upset SEOs like Todd? As Todd explains, One of the extremely big problems with trust filters is that they don?t seem to be retroactive?meaning that sites that were around and...
  • Techmeme's Front Pages: What's Really A Big Story & How To Go Back In Time
  • Kinderstart Transcript Available
    Eric Goldman posted the Kinderstart transcript and other case documents on his site. Recently, Kinderstart's case was heard in court and the judge requested Kinderstart to provide some more information. The full, 45 page, transcript of the June 30th hearing can be downloaded here....
  • Google Ombudsman? Search Ombudsman? Great Idea -- Bring Them On!
    Back in 2004, Gary Stein suggested that Yahoo hire an ombudsman, a sort of impartial referee to handle disputes involving advertising programs. I thought it was a great idea. Today, Steve Bryant over at eWeek's Google Watch calls for Google to do the same thing. Again, great idea -- let's see the search engines all start hiring ombudsmen, in the way that many newspapers and others have done....
  • Myanmar Enables Access To Google After Blocking Gmail & GTalk
    Mizzima News reports that Myanmar (also known as Burma) has opened up access to Google again, after blocking it about a week ago. Reportedly Myanmar blocked Google and Gmail/GTalk because they want to control the revenues earned from the state-controlled telephone companies. Myanmar has been known to block web-based email accounts because they want to only allow state-controlled email usage....
  • Google Fixes XSS Security Holes
    A security vulnerability in Google, discovered and posted at ha.ckers.org was patched quickly by Google. Both Philipp Lenssen and JasonD posted about the XSS hole that enables hackers to deploy phishing scams, cookie stealing, and creation of worms. Matt Cutts of Google was quick to reply to the Threadwatch post stating that the hole has "either fixed or the fix is going out."...
  • Search For "Therapy Products" On Google Suggests Yahoo As Alternative Results
    SEO Speedwagon posts notes that a query on Google for [therapy products] displays a See Results For box listing pages from Yahoo. These mid-page results are supposed to help people find pages somehow related to their original query -- but Yahoo really has nothing to do with therapy products. How weird, how strange? I had to take a screen capture myself, just in case the others get lost....
  • Google Posts First Quarter '06 Quarterly Report 10-Q
    For those of you who own Google stock or track Google's revenues, Google has just posted their quarterly statement. You can find the update on the Google investors page with a link to a PDF document for Google's March 31, 2006 10-Q....
  • eBay Disallows Google Checkout
    Andy Beal reports that eBay has officially banned Google Checkout as a payment solution on eBay. Here is a list of payment solutions not allowed on eBay, including Google Checkout....
  • New Search Patent Applications: July 5, 2006 - Google Coming to a Shopping Mall Near You
    Google files patents for shopping offline with online assistance, a secondary map in Google Maps, and an updated review aggregator. Yahoo adds a patent application for search results PPC advertising, and managing blog content. Microsoft looks to anchor text to help train a machine learning classification system when user behavior data isn't available. AOL details a method of filtering search results using ontologies and expert domains for queries. IBM explains differences in how images can be indexed, and presents a method based upon the semantic meanings of pictures. Become, Inc., describes how different links can be assigned different values while...
  • Google Jockeying
    Another phrase to join 'surfing' and 'browsing' - we now have 'jockeying' or Google jockeying, to be precise, according to the article from Pandia. Briefly put, Google jockeying (though it can be any search engine, it just seems that in order to gain attention Google has to be mentioned somewhere) is a situation where a teacher or presenter is giving a lecture and someone (the jockey) sits in the background running searches or using the search engine to demonstrate something that the presenter is talking about. There's an interesting presentation on it provided by the Educause Learning Initiative....
  • Wi-Fi Comes to New York Parks
    The New York Times today is reporting on the progress of a project to unwire New York City parks, which was announced three years ago. Reportedly by early August of this year 10 of New York's "most prominent parks" will have Wi-Fi access. The project is being implemented by a small company called WiFi Salon. Mobile handset maker Nokia is now underwriting the project as a sponsor....
  • Incroyable! 'Le Tour' Uses Google Earth Not GeoPortail
    WebProNews points to the Google Earth Blog in explaining that The Tour de France has integrated Google Earth into its site and functionality. In particular, the site offers complete 3-D rendering of all tour stages. But we must ask, why wasn't this done on France's homegrown Google Earth challenger GeoPortail?...

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