Today's search podcast covers Business.com putting nofollow on non-paid links; buying links via the W3C; Dr. Stephen Hawking getting answers from Yahoo Answers?; just how big of a bed will fit into the Google founders' new jet and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
Business.com Adds NoFollow To Many Links
Threadwatch reports that Business.com has added the nofollow attribute, a method of telling search engines not to count particular links as a "vote," to many of its outbound links. Aaron Wall discusses how the use of the nofollow in this sense "muddies their credibility," by saying, we have links on our web site that we posted but we don't trust them. It turns out that only those that pay business.com for a directory listing gets a link without the nofollow added to it. Everyone else who is accepted into the directory, is tagged as untrusted....
Selling PageRank Or Thanking Supporters?
Nathan Weinberg linked to a post by Emad Fanous who notes that the W3C is selling PageRank 9 and PR7 links. You can buy a link on this page also and earn yourself a PR9 link from the w3.org site. How much is it? $1,000 per year and if you do that, you will also get yourself a free PR7 link on this page. How about that for a good deal? :) I'll stop being sarcastic now... Things to note: (1) The links do not carry the nofollow attribute (2) It seems like anyone can buy the links. See the...
Q&A Database Different From Web Search Database
This morning I posted at SER that Google was displaying results for a particular site in the Q&A section of the Google SERPs but at the same time does not have any pages of that site listed in the Google web search index....
Podcast Search Beta Live
TVEyes' podcast search engine Podscope.com has been launched as a service on AOL Search in Beta. You can access the AOL Podcast Beta Search after accepting the license agreement, you will then be directed to http://podcast.search.aol.com/. A search will provide a method to listen to podcast excerpts with a link to hear the whole podcast. You can submit your podcast to AOL here. You can also learn more about AOL Podcast Search beta here....
Smarter.com Updates Site
Smarter.com made 4 major changes to its website. The company introduced a new design, new ranking methodology, clustering beta, and limited crawling. While Smarter is one of the little guys in the shopping comparison engine industry (Shopping.com and Shopzilla being the leaders according to comScore data), these are bold moves which show how serious the company is about becoming a major player....
Engine Optimization in an Hour a Day
If you're just getting started with search marketing, it can be tough to know where to start or which sources of information to trust. Things change quickly, and what worked yesterday doesn't always work today. Fortunately, there are some fundamental approaches and techniques that always seem to work, and a new book does a great job of laying a foundation for search engine success. Even better, the book avoids jargon and stays away from the countless hotly debated "tactics" that often cause more harm than good. I've got a review of this new book in today's SearchDay article, A Beginner's...
Stephen Hawking Turns To Yahoo Answers For How Humans Will Survive
Wow. Dr. Stephen Hawking, yes, the real Stephen Hawking, has turned to Yahoo Answers for help. How can the human race survive the next hundred years?, he asks, in a question that Yahoo reassures us is really from the famous physicist and not a joke. And stay tuned, because Yahoo's planning to get U2's Bono to post later today. How's it going for Hawking? There were 15,867 answers when I looked. That means his next question should be, "How can I review all these answers?" The answer is to sit back and let the Yahoo Answers community itself do it....
In Another Dictionary: Merriam-Webster
The LA Times reports that the term 'Google' has been added to the Merriam-Webster, the dictionary I grew up on. The other day we reported that Google was added to the Oxford English Dictionary, the most authoritative dictionary of the English language....
Over The Google Party Jet; Arguments Over Bed Sizes On Board
New details out now about the Google Jet we've written about before, the used 767 that Google cofounders Larry Page and Sergey Brin have purchased. Turns out, there are lawsuits filed over the retrofit of the plane, and with them, news of hammocks hanging from the ceiling and an apparent fight between the cofounders over bed sizes that Google CEO Eric Schmidt had to referee....
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!