SEO News
Search

WOM Heats Up for Global Warming Flick

Comments

I just received an e-mail from a friend urging me in the strongest terms to see the new Al Gore movie "An Inconvenient Truth." To wit: "This movie really does a great job at explaining how and why global warming is happening. I believe that every single person on this planet should see this movie. If we don't start making changes now, we are in for a climate catastrophe - in our lifetime. Seriously. This is not an exaggeration - it is reality. It's almost too big to fully understand. It's terrifying. But we can do something about it."

After reading a recent Berkeley Daily Planet story, which described how high school kids were creating posters promoting the movie and putting them up in vacant store windows, I thought... "Wow... serious word of mouth!"

It's like the liberal version of the grassroots groundswell that propelled "The Passion of the Christ" to become such a hit.

Judging from my exchange with my e-mailing friend, these expressions of support aren't orchestrated, but the film's Web site, climatecrisis.net, definitely provides plenty of material for those of a mind to spread the word.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus