Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Conference Coverage: SES Latino 2006
The first ever Search Engine Strategies Latino will be taking place this Monday and Tuesday in Miami, Florida. Danny will be moderating some sessions and I will be covering the Landscape & Tactics tracks at the Search Engine Roundtable. Nacho Hernandez from iHispanic is hosting the event. You can view the conference schedule by clicking here. Want to discuss? Join our Search Engine Watch Forums thread....
Health Scrapbook: Google's Health Portal
Via PaidContent and VC Ratings, Google is working on a health portal named the Google Health Scrapbook. From what I understand there will be a "directory" for patients, doctors, vendors and pharmaceutical each. Google "users will be able to log in with their own account information and do things such as add a new medical provider, check their medical records or pay their bills." Google has been rumored to be working on a health portal for a while. With the hire of Adam Bosworth, Google's Architect, Google Health we expected more. But when Google released Google Co-Op, those rumors were...
Checkout Could Increase Costs For The Shopping Comparison Engines
Google Checkout adoption will translate to higher costs for the shopping comparison engines. Some of the costs will be passed onto merchants, and I?m not sure they?ll stand for it. The shopping comparison engines are some of the biggest purchasers of pay per click (PPC) listings on Google Adwords and Yahoo! Search Marketing (YSM). Companies like Shopping.com, Shopzilla, and NexTag are also some of the savviest search marketers in the biz, looking at revenue derived from each and every click. Whether you call it arbitrage or not, many of the shopping comparison engines purchase keywords to drive traffic to their...
Selling PageRank Or Thanking Supporters?
Nathan Weinberg linked to a post by Emad Fanous who notes that the W3C is selling PageRank 9 and PR7 links. You can buy a link on this page also and earn yourself a PR9 link from the w3.org site. How much is it? $1,000 per year and if you do that, you will also get yourself a free PR7 link on this page. How about that for a good deal? :) I'll stop being sarcastic now... Things to note: (1) The links do not carry the nofollow attribute (2) It seems like anyone can buy the links. See the...
Q&A Database Different From Web Search Database
This morning I posted at SER that Google was displaying results for a particular site in the Q&A section of the Google SERPs but at the same time does not have any pages of that site listed in the Google web search index....
Forums Roundup: July 7, 2006
Today's SearchDay, Search Engine Forums Spotlight, features our weekly links to this week's hot topics from search engine forums across the web: Google Checkout: Exaggerated Claims? - Spam is an Arms Race - So Confused About 302 Redirects - Are Outbound Links Rewarded? - A Guide to Keyword Analysis, and more....
Podcast Search Beta Live
TVEyes' podcast search engine Podscope.com has been launched as a service on AOL Search in Beta. You can access the AOL Podcast Beta Search after accepting the license agreement, you will then be directed to http://podcast.search.aol.com/. A search will provide a method to listen to podcast excerpts with a link to hear the whole podcast. You can submit your podcast to AOL here. You can also learn more about AOL Podcast Search beta here....
Business.com Adds NoFollow To Many Links
Threadwatch reports that Business.com has added the nofollow attribute, a method of telling search engines not to count particular links as a "vote," to many of its outbound links. Aaron Wall discusses how the use of the nofollow in this sense "muddies their credibility," by saying, we have links on our web site that we posted but we don't trust them. It turns out that only those that pay business.com for a directory listing gets a link without the nofollow added to it. Everyone else who is accepted into the directory, is tagged as untrusted....
Over The Google Party Jet; Arguments Over Bed Sizes On Board
New details out now about the Google Jet we've written about before, the used 767 that Google cofounders Larry Page and Sergey Brin have purchased. Turns out, there are lawsuits filed over the retrofit of the plane, and with them, news of hammocks hanging from the ceiling and an apparent fight between the cofounders over bed sizes that Google CEO Eric Schmidt had to referee....
Stephen Hawking Turns To Yahoo Answers For How Humans Will Survive
Wow. Dr. Stephen Hawking, yes, the real Stephen Hawking, has turned to Yahoo Answers for help. How can the human race survive the next hundred years?, he asks, in a question that Yahoo reassures us is really from the famous physicist and not a joke. And stay tuned, because Yahoo's planning to get U2's Bono to post later today. How's it going for Hawking? There were 15,867 answers when I looked. That means his next question should be, "How can I review all these answers?" The answer is to sit back and let the Yahoo Answers community itself do it....
Smarter.com Updates Site
Smarter.com made 4 major changes to its website. The company introduced a new design, new ranking methodology, clustering beta, and limited crawling. While Smarter is one of the little guys in the shopping comparison engine industry (Shopping.com and Shopzilla being the leaders according to comScore data), these are bold moves which show how serious the company is about becoming a major player....
Engine Optimization in an Hour a Day
If you're just getting started with search marketing, it can be tough to know where to start or which sources of information to trust. Things change quickly, and what worked yesterday doesn't always work today. Fortunately, there are some fundamental approaches and techniques that always seem to work, and a new book does a great job of laying a foundation for search engine success. Even better, the book avoids jargon and stays away from the countless hotly debated "tactics" that often cause more harm than good. I've got a review of this new book in today's SearchDay article, A Beginner's...
In Another Dictionary: Merriam-Webster
The LA Times reports that the term 'Google' has been added to the Merriam-Webster, the dictionary I grew up on. The other day we reported that Google was added to the Oxford English Dictionary, the most authoritative dictionary of the English language....
Other Things We Read, Didn't Blog But You Might Want To Read...
- Verizon Files with SEC to Set YP Free, ClickZ
- Maybe I'll xerox that google search for my rolodex -- and wait for the lawyers' letters to come, USA Today (AKA, why Google isn't worried that it might become a generic term through dictionary definitions)
- Copernic Offers Branded Desktop Search, Marketing Pilgrim
- Google to Israeli SEM firms: come on, we?re friends (sell AdWords), Multilingual Search Blog
- Yahoo To Keep Showing Bids, Search Engine Watch Forums
- Covering Your Tracks Is Tricky Online, Wall Street Journal
- EBay's PayPal president departs, San Jose Mercury News
- With Google wolves at the door, eBay announces exec will leave, Associated Press
- For eBay, Google Checkout doesn't register, News.com (first official eBay comment on not allowing Google Checkout that I've seen)
- Is Listing Supporters The Same As Selling PageRank?, InsideGoogle
- Microsoft appoints new UK chief, Computing
- Make Buttons Quickly With Web-Based Tool, ResearchBuzz
- Google Wildcard Search Game, Google Blogoscoped
- Wikia, the political 2.0, Searchblog
- Digg versus New York Times Reality Check, Hitwise
- Verizon Nears Spinoff of Directories, Wall Street Journal
- Measuring the Web, Ongoing (step back a decade and revisit how big the web was then)
- More No-Follow Fallout, V7N
- Google Code Jam Europe 2006 (Video), Google Blogoscoped
- Yahoo building a Google FS clone?, Geeking With Greg
- Baseline on "How Google Works", Geeking With Greg
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!