SEO News
Search

ShopLocal Taps Topix for Geotargeted Ads

by , Comments

This isn't search, but it is local. ShopLocal has partnered with news aggregator Topix.net to offer dynamic banner ads that are targeted by ZIP. The program services national advertisers trying to drive consumers into their local stores. An example dynamic skyscraper ad is visible here.

ShopLocal is providing the ad content and Topix provides the local news pages on which the ads appear. Here's the press release. Read a somewhat longer post on my blog.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus