Below, a recap of stories posted yesterday to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
SearchCast Programming Note
The Daily SearchCast didn't happen on Tuesday, July 11 due to me being away in Miami for the SES Latino conference. It also won't happen today, Wednesday, July 12. I expect to be back at it on Thursday, July 13....
Search Patent Applications: July 11, 2006 - Google Patent Filings by the Dozen
Twelve Google patent applications where published this past week, including seven that focus upon geographical information and local search. (1) How good a match ads may be to the content on pages they are served upon through a program like Adsense. (2) A process for improving the targeting of ads. (3) Real time transportation data for travelers. (4) An exploration of ad layouts. (5) An automated advertising approval process. (6) Reasons for location-based businesses to use local area advertising, including an improved pay-per-call process. (7) How the most authoritative local search results are identified. (8) The use of visual gap...
SuperPages Upgrades Maps With Microsoft
I never saw a press release. But today I discovered that SuperPages, which had dynamic mapping almost before anyone else in local (though it was "cludgey"), has upgraded the mapping on its site using the Microsoft Virtual Earth platform. The "new" maps are much nicer and easier to use than the last time I checked, which was admittedly a long time ago. While there is aerial photography, there's no "Birds Eye" view here. YellowPages.com licensed Virtual Earth, including Birds Eye, several months ago....
Gossip & Goings On in the SEW Forums...
In what should become a regular feature here on the SEW blog, here are some highlights from current discussions on the forums: You may think it's the same old story, but Tonerman has posed an an interesting question to the group, Is SEO on Google worth the effort anymore? With a shift in organic results since Big Daddy, can a solid PPC campaign be your best bet? Frustration continues over Google's choice to show DMOZ listings as titles for certain sites in search results. Threads to Watch: Members also share experiences with optimizing websites that use Yahoo Stores. One member...
Engine Strategies Latino, Miami, Florida - Day Two
The conference has officially ended, it was a really great event. Huge congrats to Nacho for running this. I am writing this quickly, because they are breaking down the room as I type this. Here are the sessions I covered today. + Translate Or Create: Strategies For Those With English-Language Sites + Domain Issues - Latin American Version + Spanish / Portuguese Language Ad Issues + SEO & Spanish / Portuguese Language Issues Again, pictures of the event tagged with seslatino at Flickr....
Maps Adds Click To Zoom
Loren Baker at Search Engine Journal points out that Google Maps has added another way to zoom: double clicking. Of course you can still zoom with the mouse rollerball. Here's the official statement from the Google Maps API Blog. Google Earth and Google Maps are now apparently running off the same platform, which should permit more integration of Earth features into Maps over time....
Jet Plane Security Threat? And Testing A Sofa In Mountain View
Josh Gerstein at the New York sun has an update on the suit over Google Jet disclosure. Basically, Google's founders argue that the information given up by aircraft designer can be could put the lives of those on the plane in danger. Google asked for a court order to keep the designer quiet. Well, the judge declined to hear or rule on the case - go figure. Read more about it from Danny's earlier post. Postscript From Danny: The security concerns voiced in the case made me wonder out details getting out about Google Force One compare to Air Force...
Live Adds Search/Personalized Toggle & 34 New Markets
Gary Price points to two Windows Live blog posts including, search/personalized toggle and now in 34 new markets. The first describes how you can now toggle between search and personalized experience. Your last selection will be remembered for your next session. The blog says that this "replaces our old 'hide' option, with a much improved experience in 'search only' mode that is faster and includes search filters." Windows Live also entered 34 new markets including;...
To Set Up Offices In Michigan
The NY Times reports (also try Reuters) that Google will house up to 1,000 employees in a new facility in Michigan. The office is to reside in downtown Ann Arbor, "the hometown of the University of Michigan, where Larry Page, one of Google?s founders, earned his undergraduate degree in engineering." The Times reports that the majority of the building will be used for "technology and call center, with about 40,000 square feet needed to house the library digitization project."...
Results Counts On Google
I've written before about Google giving strange results counts and why maybe it's time for them to go. Yesterday, I came across the oddest ones ever, when doing some typical searches to gauge the size of the index....
Google Drive Revealed?
Yesterday, Cocaman posted a screen capture of what was named Platypus or GDrive. From the looks of the screen capture it seems like an internal tool used at Google is getting ready for prime time. The page is now offline, of course, but the screen capture read;...
Headlines & News From Elsewhere
- Judge declines to rule on Google plane complaint, San Jose Mercury News
- Google AdSense finally stops leaking details in "Advertise on this site" link, JenSense.com
- Supplemental Result, David Naylor
- Wisdom for the Web, WSJ.com
- Google's new vertical, offline initiatives: NYC ad sales push, ZDNet.com
- Babelplex, Google Bilingual Search
- Nasty redirects are still a problem at Google, Yahoo, CNET News.com
- Google's Major Investments Hint Search Giant Might Become ISP, Investor's Business Daily
- Financial Times reports Ad Agencies Urge Marketers on Consumer Generated Content and Viral Marketing, Justilien.com
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!