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Yahoo Reaches Out To U.S. Hispanics Via Deal With Hispanic Digital Network

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ClickZ reports that Yahoo has reached a deal with Hispanic Digital Network (HDN) to supply web search and sponsored search listings for HDN's 70+ Spanish-language Web sites. Reportedly, this gives Yahoo access to 2.8 million U.S. Hispanic visitors per month. The ads will be both in Spanish and English, not based on geo-location but based on the language used in the query. Yahoo would like to see more Spanish content web sites developed in the future, according to Peter Celeste, regional general manager for the Americas for Yahoo Search and Search Marketing.

For more information on the Hispanic market, check out our coverage of SES Latino from Monday and Tuesday.


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