ClickZ reports that Yahoo has reached a deal with Hispanic Digital Network (HDN) to supply web search and sponsored search listings for HDN's 70+ Spanish-language Web sites. Reportedly, this gives Yahoo access to 2.8 million U.S. Hispanic visitors per month. The ads will be both in Spanish and English, not based on geo-location but based on the language used in the query. Yahoo would like to see more Spanish content web sites developed in the future, according to Peter Celeste, regional general manager for the Americas for Yahoo Search and Search Marketing.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.