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Daily SearchCast, July 13, 2006: SES Latino; Yahoo's Expansion To US Hispanic Sites; Google Does Radio Ads Survey & More!

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Today's search podcast covers the SES Latino show that just concluded in Miami; a new Yahoo deal to reach Hispanics; Google & radio ad moves; search engine office expansions; Google Force One revisited and more!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.

Below are links to items discussed:

  • Search Engine Strategies Latino, Miami, Florida - Day One
    Day one of the first ever Search Engine Strategies Latino edition is pretty much complete. The networking cocktail is taking place now, there is a Google party tonight and also some Yahoo boat thing. I have managed to cover the Landscape & Tactics tracks, so here is the roundup. + The Opportunity: Tapping Into US Hispanics & Latin America Via Search + Search Landscape: US Hispanics + Search Landscape: Latin America + The Challenges Of Search Marketing To US Hispanics & Latin Americans I also took pictures of the sessions and outside of the hotel, you can see them here....
  • Search Engine Strategies Latino, Miami, Florida - Day Two
    The conference has officially ended, it was a really great event. Huge congrats to Nacho for running this. I am writing this quickly, because they are breaking down the room as I type this. Here are the sessions I covered today. + Translate Or Create: Strategies For Those With English-Language Sites + Domain Issues - Latin American Version + Spanish / Portuguese Language Ad Issues + SEO & Spanish / Portuguese Language Issues Again, pictures of the event tagged with seslatino at Flickr....
  • Cartoon Barry Interactive by SitePal, Search Engine Roundtable
  • Yahoo Reaches Out To U.S. Hispanics Via Deal With Hispanic Digital Network
    ClickZ reports that Yahoo has reached a deal with Hispanic Digital Network (HDN) to supply web search and sponsored search listings for HDN's 70+ Spanish-language Web sites. Reportedly, this gives Yahoo access to 2.8 million U.S. Hispanic visitors per month. The ads will be both in Spanish and English, not based on geo-location but based on the language used in the query. Yahoo would like to see more Spanish content web sites developed in the future, according to Peter Celeste, regional general manager for the Americas for Yahoo Search and Search Marketing. For more information on the Hispanic market, check...
  • Speculation: Google To Begin Selling Radio Ads Through AdWords Soon
    TechToolBlog said he received a survey from Google specifically asking questions about radio ads. Most of the questions in the survey are related to radio ads, see the screen captures here or the close ups Donna Bogatin has done here. He said that last time Google sent out a survey, it was about print ads, and then they ran print ads soon after. Keep in mind, DMarc Broadcasting, currently sells radio ads, but this seems like Google may begin pushing AdWords advertisers into the radio ad game....
  • New Landing Page Quality Score Announced for Google AdWords Advertisers
    The Google AdWords blog has announced new changes that will be seen next week that will result in some advertisers faced with higher minimum bids to keep their campaigns running on AdWords, as a result in changes being made to the landing page quality score algorithm. While a small number of advertisers will be affected, AdWords is targeting those landing pages that offer a poor user experience to those who click the ads....
  • Judge Orders Google To Disclose Advertiser's Information
    Out-Law reports that Google was ordered by Justice Rimer to hand over the information on an advertiser to Helen Grant for copyright infringement. Helen Grant "complained that a Google advert led to a service which she claimed violated her copyright in a forthcoming book." A search brought up a site named Realityunlocked.com, "which offered a free download of an earlier draft of the book, and that the site violated the Trust's copyright." Google asked Grant to take the issue to court, this way Google does not have to worry about the privacy issues with handing over the information....
  • Click Packages Draw Local Advertisers Into Search
    The Wall Street Journal (subscription required) reports on the "bundle of clicks" search distribution packages that all the major yellow pages publishers in the U.S. are now selling to their local advertisers. Here's an amazing quote from Simon Greenman, SVP of digital products at R.H. Donnelly, "Our strategy is to connect our customers with their customers wherever they may be." That's a radical statement for a yellow pages executive to make because he's not asserting that print yellow pages is the best lead generation vehicle "and we also have Internet." He's saying Donnelly is "agnostic."...
  • SuperPages For Sale
    Verizon has formally filed with the SEC to sell its directory unit, which contains the print yellow pages and online yellow pages/local search businesses. A likely sale could bring as much as $15 billion. And because AT&T does not look like it's going to spin off its directory business, SuperPages could fetch a significant premium....
  • SuperPages Upgrades Maps With Microsoft
    I never saw a press release. But today I discovered that SuperPages, which had dynamic mapping almost before anyone else in local (though it was "cludgey"), has upgraded the mapping on its site using the Microsoft Virtual Earth platform. The "new" maps are much nicer and easier to use than the last time I checked, which was admittedly a long time ago. While there is aerial photography, there's no "Birds Eye" view here. YellowPages.com licensed Virtual Earth, including Birds Eye, several months ago....
  • Google Maps Adds Click To Zoom
    Loren Baker at Search Engine Journal points out that Google Maps has added another way to zoom: double clicking. Of course you can still zoom with the mouse rollerball. Here's the official statement from the Google Maps API Blog. Google Earth and Google Maps are now apparently running off the same platform, which should permit more integration of Earth features into Maps over time....
  • Yahoo Buys Land In Santa Clara
    The San Jose Business Journal reports that Yahoo has purchased 42.5 acres in Santa Clara. The price of the land was not disclosed, but we do know they bought it from San Francisco's TMG Partners. Yahoo's CFO, Sue Decker, said: "We see this as an attractive asset that provides attractive additional capacity and flexibility for Yahoo's future. We are planning for future growth and will analyze several different scenarios over the coming year regarding the development of the property."...
  • Google To Set Up Offices In Michigan
    The NY Times reports (also try Reuters) that Google will house up to 1,000 employees in a new facility in Michigan. The office is to reside in downtown Ann Arbor, "the hometown of the University of Michigan, where Larry Page, one of Google?s founders, earned his undergraduate degree in engineering." The Times reports that the majority of the building will be used for "technology and call center, with about 40,000 square feet needed to house the library digitization project."...
  • Google Drive Revealed?
    Yesterday, Cocaman posted a screen capture of what was named Platypus or GDrive. From the looks of the screen capture it seems like an internal tool used at Google is getting ready for prime time. The page is now offline, of course, but the screen capture read;...
  • The Matt Cutts Hard Drive Collection
  • Matt Cutts Of Google Comments On Recent Listings Issues
    Last week we reported that Google may have revealed the spam scores to the world. Well, Matt Cutts came back from vacation and he confirmed the data "was real." He promised not to "comment on what any of it means" but at least we know Google is part of the borg. Just kidding. I doubt we will see a treasure like that again, but if we do, it would be interesting to see if Google does add "extra settings for fun," such as ?initial_time_travel_wormhole=?Wednesday, December 31 1969 11:11 pm."...
  • Weird Results Counts On Google
    I've written before about Google giving strange results counts and why maybe it's time for them to go. Yesterday, I came across the oddest ones ever, when doing some typical searches to gauge the size of the index....
  • MySpace More Popular Than Google Or Yahoo
    Bill Tancer over at his HitWise blog has data that claims MySpace Moves Into #1 Position for all Internet Sites. This is incredibly important, MySpace.com is more popular that Yahoo Mail, and MySpace's growth of visits has surpassed Google towards the end of May of this year. But as Bill points out, what is most revealing is that the "top search terms driving traffic to all Internet sites" is MySpace and MySpace.com with 1.28%, compared with last years top search term being eBay at .31%. See all the details at HitWise....
  • AdSense Consulting Group Fed Up With Google AdSense
    Wired has a story on AdSense, not Google AdSense, but AdSense Consulting, the company who registered AdSense.com back in 1996....
  • Google Jet Plane Security Threat? And Testing A Sofa In Mountain View
    Josh Gerstein at the New York sun has an update on the suit over Google Jet disclosure. Basically, Google's founders argue that the information given up by aircraft designer can be could put the lives of those on the plane in danger. Google asked for a court order to keep the designer quiet. Well, the judge declined to hear or rule on the case - go figure. Read more about it from Danny's earlier post. Postscript From Danny: The security concerns voiced in the case made me wonder out details getting out about Google Force One compare to Air Force...
  • Google boys are "sofa king" rich

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