Now, I've heard of giving viewers an online taste of offline content, but a 24-minute-long preview? Yup, that's what the "A Scanner Darkly" (Keanu Reeves' latest futuristic flick) marketers are doing, distributing an exclusive 24-minute-long preview to the gaming audience via IGN.com. The site is also offering video interviews with the actors and director.
Initially, I thought it was crazy to offer this big a bite of the new movie, but 24 minutes is really just long enough to get you through "act 1" where things start to get exciting, in your typical feature film. With that in mind, this seems like a good call. (Though I might have gone more wide to YouTube, etc.) Interestingly, they're having to age-restrict the preview since it's "R" rated.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!