Postscript: I deliberately went with aspirin (acetylsalicylate) in the headline, which is a different than acetaminophen, simply because it makes the headline sound catchier. But parents, remember, they aren't the same thing and can have serious issues if you give a child aspirin when they have a viral infection. For more about Reye's Syndrome, see this site.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.