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Yahoo Officially Launches New Home Page Design

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Yahoo has officially launched the new design they have been beta testing since mid-February. If you go to www.yahoo.com you will get the new design even if you have never seen it before. Yahoo launched the design in the UK & Ireland earlier this month. TechCrunch notes in the comments that the new design has been live in India for weeks now. The full press release is posted below.

YAHOO! UNVEILS ADS CREATED BY FILM STUDENTS; SOLICITS CONSUMER VIDEOS IN CELEBRATION OF NEW HOME PAGE

Localized Versions of New Home Page Rolling Out Around the World

Sunnyvale, Calif. ? July 17, 2006 ? This month, Yahoo! is completing the general rollout of its new home page at www.yahoo.com, marking the most significant re-design of its flagship destination since the site first launched in 1994. In celebration of the new look, Yahoo! today launched a site featuring short videos created by students from renowned film schools to humorously tell the world that Yahoo! is changing. In addition, Yahoo! is inviting all users to submit original videos through Yahoo! Video (video.yahoo.com) with their own creative take on the theme.

?This campaign celebrates the creative contributions of the Yahoo! community and truly exemplifies the spirit and consumer focus of our Yahoo! brand,? said Cammie Dunaway, chief marketing officer at Yahoo! Inc. ?Today?s Internet users are passionate about expressing themselves and contributing to the online conversation that is occurring every day among the estimated 500 million users of Yahoo! branded Web properties around the world. We encourage these talented people to join us in celebrating the new Yahoo! home page with their own personal videos.?

Innovative Advertising Campaign and Consumer Video Program

In a departure from traditional advertising campaigns, Yahoo! and its agency, Soho Square / OgilvyOne, invited film school students to participate in creating the new advertising. Yahoo! and the agency worked with the London Film Academy, Parsons, the San Francisco Art Institute and Yale University to develop scenarios in which a person directly or indirectly reveals that his or her ?Yahoo! has changed.?

Additionally, Yahoo! created a new Yahoo! Video category where users can easily upload their own videos to be viewed alongside the film school work. For the first time, Yahoo! has made available a variety of creative assets for consumers to incorporate into their videos, including the Yahoo! logo, yodel and sample scripts. Yahoo! will select the best submissions to feature in its ongoing advertising on the Yahoo! network. More information and submission details can be found at http://video.yahoo.com/newyahoocampaign.

?This exciting campaign highlights many different voices and creative expressions developed by young talent in film and design as well as Yahoo! users themselves,? said Dunaway.

New Home Page Available Globally

The new Yahoo! home page design was first previewed at yahoo.com on May 16, 2006, and new localized versions are now available in Brazil, Canada, France, Germany, India, Indonesia, Italy, Korea, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, UK & Ireland, and Vietnam. Yahoo! plans to roll out additional localized versions, and to display the new page to all visitors of Yahoo.com in the coming weeks.

The new Yahoo! home page includes enhancements that allow consumers to turn to the Web daily to read news, search for information, stay in touch with their community and discover what?s happening around the globe. It combines frequently updated news and entertainment with useful tools for searching, connecting, sharing and communicating online ? all on one simple, easy-to-use Web page.

About Yahoo!

Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users? lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.


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