Mining for Gold on MySpace from BusinessWeek gives a few more details on the story we covered earlier about MySpace seeking a partner to power searches. The story says RevenueScience is powering search there currently, though when I did my earlier post, neither Yahoo nor RevenueScience confirmed that. RevenueScience did confirm they do contextual/behavioral targeting, but that's an entirely other type of service. The story also gives new, amazing stats that MySpace generates 5 percent of all searches on the web. Hmm. Just a month ago, this was said to be 0.6% of all searches in the US, according to comScore. And 8 percent of all searches on Google come via MySpace? I'm checking with the BusinessWeek author, because those stats just don't make sense.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!