Mining for Gold on MySpace from BusinessWeek gives a few more details on the story we covered earlier about MySpace seeking a partner to power searches. The story says RevenueScience is powering search there currently, though when I did my earlier post, neither Yahoo nor RevenueScience confirmed that. RevenueScience did confirm they do contextual/behavioral targeting, but that's an entirely other type of service. The story also gives new, amazing stats that MySpace generates 5 percent of all searches on the web. Hmm. Just a month ago, this was said to be 0.6% of all searches in the US, according to comScore. And 8 percent of all searches on Google come via MySpace? I'm checking with the BusinessWeek author, because those stats just don't make sense.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!