Today's search podcast covers Google Maps getting mixed into regular Google; ahoy, matey, here come the click pirates to rob from the rich advertisers and give to, well, the pirates; Eric Schmidt admits to Google idiocy [but does he really believe it]; Yahoo updates its home page and Yahoo Finance; Google sends an advertiser pai relief; is your mom Googling you? and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
Maps Added As OneBox Result
Rob over in our Search Engine Watch forums thread Google Maps + Reviews In Main Search Results and Philipp Lenssen reports that Google seems to have added a new Google Maps "OneBox" display for some results. Philipp shows how a search on sf mortgage broker brings up a Google Maps like UI at the top of the results. In the past, it would have just brought up links to local results and not a full-fledged map. I tested it out on my own company and it also brings up the Google Maps OneBox. You can see the difference between local...
Click Fraud Rises in Q2 & High-Priced Keywords Click Fraud Rate At 20.2%
The Click Fraud Index issued an updated report on the state of click fraud. In the second quarter click fraud rose four points to 14.1 percent, compared with the Q1 results of 13.7 percent. In addition, this time they broke out click fraud rates in terms of high-prices keywords versus low-price keywords. For terms that cost over $2.00 per click, high-priced keywords, the click fraud rate is higher than the average, at 20.2 percent. Click fraud is less of an issue at Google and Yahoo, tier one providers at 12.8 percent but did rise from 12.1 percent in Q1. Tier...
Pirates Making A Mockery Of The Text Ad Space
Peter Da Vanzo uncovers a disturbing practice where there are people out there clicking on ads, with the sole desire to hurt advertisers and enrich themselves....
Search Engine Powered By Google
H.D. Moore of Metasploit designed a vertical search engine using the Google API to search specifically for malware. The search engine can be found here....
Google Idiots Are Damn Smart
Spotted via Battelle, the folks running Google are a bunch of idiots! At least that is what Google's CEO, Eric Schmidt wants you to think. Schmidt remarked to reporters the other day, ?So, yes we are IDIOTS ? and please WRITE THAT DOWN.? Huh? Write it down? What does that get you? Schmidt continues, ?We have every known problem that a growth company has ? quicker?Write down all the obvious problems, we have every one of them. So we make a list of them (potential problems) and we anticipate them.? Sarcasm, personally, I think it is great. Some people may...
Hiring Television Engineers & Wireless Software Engineer
Search Engine Watch Forums moderator evilgreenmonkey (brand new moderator) has informed me that Google posted two new interesting jobs for the London office for Software Engineer, Television Technology & Wireless Software Engineer in Test....
- More On
MySpace After A Search Partner
Mining for Gold on MySpace from BusinessWeek gives a few more details on the story we covered earlier about MySpace seeking a partner to power searches. The story says RevenueScience is powering search there currently, though when I did my earlier post, neither Yahoo nor RevenueScience confirmed that. RevenueScience did confirm they do contextual/behavioral targeting, but that's an entirely other type of service. The story also gives new, amazing stats that MySpace generates 5 percent of all searches on the web. Hmm. Just a month ago, this was said to be 0.6% of all searches, according to comScore. And...
Adds Category Site Selection Feature
The Inside AdWords blog announced that you can now tell them what category of sites you want your ads to be displayed on. For example, if you run a karate site that sells Samurai swords, then you can tell AdWords to display your ads on sites that talk about the sport of karate. Now, I did not look if karate is a category under "sports" but if it is, then you can choose it. More details on how to use this feature at the AdWords support page....
Officially Launches New Home Page Design
Yahoo has officially launched the new design they have been beta testing since mid-February. If you go to www.yahoo.com you will get the new design even if you have never seen it before. Yahoo launched the design in the UK & Ireland earlier this month. TechCrunch notes in the comments that the new design has been live in India for weeks now. The full press release is posted below....
Finance Upgrades Features & Charts
Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved "investors chat room" and financial video news. SearchViews explains that Yahoo "hopes to tone down the wild west atmosphere of boards by introducing a way to rate posts on a scale of 1 to 5 stars, with lower rated posts to be filtered out." Part of the upgrade includes access to adding Yahoo badges to your site, something we beta tested in mid-May....
Tests Redirecting Some Searches To Site Explorer & Yahoo Search Update
Yahoo is testing out redirecting some of those who conduct a link command or site command search at search.yahoo.com to the Yahoo Site Explorer tool. I reported this and just now received confirmation from Yahoo that they are testing out this solution with a "percentage of users" conducting these searches. Yahoo has always wanted to move these special searches off the main search.yahoo.com page and onto the Site Explorer front. On other Yahoo news, Yahoo just announced a weather report stating, "we rolled out an index update last night. As usual, you may see some changes in ranking as well...
Podcasts are a very good way of keeping up to date with what is going on, they're entertaining, you can play them in the background while you're doing other things - but have you ever tried to find them? Quite frankly, it's been pretty messy and not a lot of fun. However the article "Find great podcasts" is a very useful summary of podcast search engines, directories, and other resources. The comments also provide a useful collection of resources that can be used to find that elusive podcast....
Content Still In Google News, Probably Via AFP's Own Partners
"Despite suit, Google News still indexing AFP content" from IDG News Service covers Agence France Press content still appearing in Google News after the company said last year that it would no longer carry AFP content, following a copyright infringement lawsuit. The problem seems to be that AFP content is distributed by other publishers, such as the New York Times....
Airlines Cries Search Engine Foul Over Use Of "Hawaiian" On Competitor Web
Hawaiian Airlines is alleging that new rival Go because Go made use of the word "Hawaiian" too often and thus might be influencing search results....
Googling: Be Careful!
Andy Beal points to an article published at the Los Angeles Times named Oops, Mom Googled Me. The story is about how a mom decided to Google her daughter. What she found was an article from her daughter named "9 Tips For Surviving The Holidays At Your Republican Parents? Home" (you can see the article by scrolling down on this page)....
Sends Aspirin After AdWords Changes Causes Headache
Earlier this week, Al Scillitani posted at Marketing Pilgrim about how all the recent Google AdWords changes were giving him a headache. Today, he posted how in response, he'd been sent some acetaminophen in response from Google. I thought it was interesting enough to note in today's search headlines roundup but not that big of a deal overall. How wrong I was :) Over 3,000 Diggs later, the story's got legs. Adam Lasnik from Google's search quality team says he's the culprit. Adam's actually got nothing to do with AdWords, but the gesture was funny anyway....
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.