Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:
Daily
SearchCast, July 18, 2006: Google Maps Jump Into Regular Google; Avast Ye
Click Pirates; Google: “We Are Idiots;” Yahoo’s New Home Page, Finance & More!
Today’s search podcast covers Google Maps getting mixed into regular Google;
ahoy, matey, here come the click pirates to rob from the rich advertisers and
give to, well, the pirates; Eric Schmidt admits to Google idiocy [but does he
really believe it]; Yahoo updates its home page and Yahoo Finance; Google
sends an advertiser pai relief; is your mom Googling you? and more! Tune-in by
listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern
and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or
through iTunes via this link (or use alternative iTunes instructions
explained…
Search
Engine Watch Server Change
About a year ago, Incisive Media purchased Search Engine Watch from
Jupitermedia. Part of the purchase meant that Jupitermedia would continue to
host Search Engine Watch for a year. With that time up, we’re finally moving.
This is a heads-up that the change is happening….
Keyword
Prices Continue To Fall: Down 8.6 Percent
Fathom Online released a keyword price index update that shows keyword prices
fell again quarter over quarter by 8.6 percent. Prices on average fell from
$1.39 on March 31 to $1.27 on June 30. Last report also showed keyword prices
dropping $1.43 at the end of 2005 to $1.39 in the first quarter of 2006, but
folks blamed seasonality for the price drop. The reason for this drop?
Marketers are bidding smarter says Matt McMahon, VP Marketing Services at
Fathom….
Mom’s
Googling: Be Careful!
Andy Beal points to an article published at the Los Angeles Times named Oops,
Mom Googled Me. The story is about how a mom decided to Google her daughter.
What she found was an article from her daughter named “9 Tips For Surviving
The Holidays At Your Republican Parents? Home” (you can see the article by
scrolling down on this page)….
Click
Pirates Making A Mockery Of The Text Ad Space
Peter Da Vanzo uncovers a disturbing practice where there are people out there
clicking on ads, with the sole desire to hurt advertisers and enrich
themselves….
Malware
Search Engine Powered By Google
H.D. Moore of Metasploit designed a vertical search engine using the Google
API to search specifically for malware. The search engine can be found
here….
The
Google Idiots Are Damn Smart
Spotted via Battelle, the folks running Google are a bunch of idiots! At least
that is what Google’s CEO, Eric Schmidt wants you to think. Schmidt remarked
to reporters the other day, ?So, yes we are IDIOTS ? and please WRITE THAT
DOWN.? Huh? Write it down? What does that get you? Schmidt continues, ?We have
every known problem that a growth company has ? quicker?Write down all the
obvious problems, we have every one of them. So we make a list of them
(potential problems) and we anticipate them.? Sarcasm, personally, I think it
is great. Some people may…
Search
Marketing in Latin America
Latin America is a tempting market for search marketers, with more than 80
million users and ever increasing broadband penetration. But this market also
poses unique challenges that need to be addressed for campaigns to be
successful. A panel of experts discussed the search landscape in Latin America
at last week’s Search Engine Strategies Latino conference, and guest writer
Sara Holoubek has excellent coverage of the session in today’s SearchDay
article, Search, The South American Way….
AFP
Content Still In Google News, Probably Via AFP’s Own Partners
“Despite suit, Google News still indexing AFP content” from IDG News Service
covers Agence France Press content still appearing in Google News after the
company said last year that it would no longer carry AFP content, following a
copyright infringement lawsuit. The problem seems to be that AFP content is
distributed by other publishers, such as the New York Times….
Problems
Connecting To Google From The UK
Barry noted on Search Engine Roundtable that some people in the UK are having
problems connecting to Google. I’m one of those unlucky ones, and so far, it
remains a mystery to Google about what’s going on….
Yahoo
Finance Upgrades Features & Charts
Part of the launch of the new Yahoo homepage, Yahoo has added some features to
Yahoo Finance. Those features include new tools to manage charts, an improved
“investors chat room” and financial video news. SearchViews explains that
Yahoo “hopes to tone down the wild west atmosphere of boards by introducing a
way to rate posts on a scale of 1 to 5 stars, with lower rated posts to be
filtered out.” Part of the upgrade includes access to adding Yahoo badges to
your site, something we beta tested in mid-May….
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