Today's search podcast covers Yahoo's stock dropping on delays with its new ad system; keyword prices dropping; Google Finance getting cool conference call transcript links; Yahoo makes it easy to learn your house's worth; a semantic web smackdown between Google and Sir Tim Berners-Lee? And more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
Engine Watch Server Change
About a year ago, Incisive Media purchased Search Engine Watch from Jupitermedia. Part of the purchase meant that Jupitermedia would continue to host Search Engine Watch for a year. With that time up, we're finally moving. This is a heads-up that the change is happening....
Stock Falls On Panama Delay & Q2 Earnings Release
Everyone is blaming the fall in Yahoo's stock price due to the delayed launch of Panama, Yahoo's new ad system. We have USA Today reporting that "Yahoo said net income fell 78% from a year ago." Bloomberg saying Yahoo "had their biggest drop in more than four years." CNN has a catchy title for their "No yodeling for Yahoo investors" article. The Wall Street Journal and Reuters explain that Yahoo's number meet expectations but the delayed launch caused concern that Microsoft can catch up with Yahoo in the sponsored search game....
Delays Launch Of New Ad System, "Panama"
ClickZ reports that Yahoo's new ad system, aka Panama, will not be launching in the 3rd quarter. They now estimate a delayed launch date of the 4th quarter. The new ad system was reported on by Danny back in early May. ClickZ has more details on how the delayed launch has affected the company's stock....
Reporting Data Delayed At Microsoft adCenter
I reported at the Search Engine Roundtable that Microsoft adCenter has been having some reporting issues, where data in your adCenter reports are delayed as far back as the 14th (almost five full days). Microsoft is aware of the issue and will have things working properly as soon as possible....
Revamps Behavioral Targeting Platform
ClickZ reports on the details of Yahoo's revised behavioral targeting platform, once known as Fusion and Impulse. Fusion and Impulse has been renamed to Engagers and Shoppers to better describe what the product does. Anna Papadopoulos of ClickZ interviewed Richard Frankel, senior director of product marketing at Yahoo about the new upgrade....
Prices Continue To Fall: Down 8.6 Percent
Fathom Online released a keyword price index update that shows keyword prices fell again quarter over quarter by 8.6 percent. Prices on average fell from $1.39 on March 31 to $1.27 on June 30. Last report also showed keyword prices dropping $1.43 at the end of 2005 to $1.39 in the first quarter of 2006, but folks blamed seasonality for the price drop. The reason for this drop? Marketers are bidding smarter says Matt McMahon, VP Marketing Services at Fathom....
Finance Adds Suggest Auto Complete & Conference Call Transcripts
We have been tipped off that Google Finance has added two new features today. The first is auto-complete, like Google Suggest. If you go to Google Finance and begin typing something, it will offer suggestions tailored to stock symbols (pretty useful). Also, if you view a particular stock quote, you may notice an additional link added under the "Facts" section where it has "Site Links." The additional link is named "Transcripts" and links to SeekingAlpha.com. If you view GOOG and click on the transcript link, it takes you to Recent Transcripts for GOOG at SeekingAlpha.com....
Says Goodbye To Affiliates
At the Search Engine Roundtable I wrote Google AdWords Ridding Themselves of Affiliates which documents a case of a long time AdWords advertiser being told by his Google representative that he and his kind are no longer wanted in the AdWords program. This all goes back to the new quality score for landing pages, which tend to weed out affiliate sites. Basically, the "quality" of affiliate sites are not high enough anymore to do well in the new quality score algorithm. Google is weeding out these affiliates by inflating their minimum bid to prices that are not economically sound for...
Gives AFP Case Against Google More Time
A US federal judge has declined to dismiss a copyright infringement case filed by Agence France Press against Google News. Instead, she's given both sides more time to assemble evidence before ruling on a dismissal motion....
Does Google's Spam Score Mean?
Earlier this month we reported on Google's Spam Score Details, but no one knew what it meant exactly. Todd Malicoat took a peek into the Google algorithm a week ago with his best guesses on what each value represents. I am not going to go through all the details, but Todd makes some smart and detailed responses for each listed value listed in the spam score. Re-inspired by Rand....
Partners With Yahoo!
Zillow, the real estate wunderkind, announced a partnership with Yahoo! in which Zillow's Zestimates (home value estimates) will show up on Yahoo! search result pages as a Shortcut. Here's the result for 'home values' on Yahoo!. Zillow will also be featured in Yahoo's real estate section (under the 'what's my home worth' link). Read the official press release, Zillow's blog post, or the Yahoo! Search blog post....
Semantic Web Faces Webmaster Challenges
For years, Sir Tim Berners-Lee has posed the idea of a semantic web that will be smarter through tagging. I've always said the flaw with this idea is that people make mistakes with tagging. Google's also said this type of thing before, as well -- but Google's director of search Peter Norvig gave fresh pushback yesterday when on a panel with Lee. Google exec challenges Berners-Lee from News.com has the details, with Norvig explaining that site owners often don't tag information correctly, along with some simply being misleading. True enough....
- 11 Ways
To Drive Traffic To Your Site
Rand at SEOMoz writes up an excellent post he named 10 Remarkably Effective Strategies for Driving Traffic. He has given us 10, plus one bonus idea for driving traffic to your site. I will list them in summery here, but Rand has posted the "ingredients", "process", "results" and "examples" for each listed traffic driving strategy at his post....
Korean Missiles & Chinese Helicopter Training Site On Google Earth
TheRegister spots Chinese black helicopters in a remote Chinese village of Huangyangtan. And Boing Boing locates North Korean missile sites including Musudan-ri/No-Dong missile test site, Pipa Got naval base and Cho Do naval base. More details on the North Korean sites here....
- How much for a Google Fridge?
- My Google Dilbert Logo Mug
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.