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The end of the Gawker/Yahoo Experiment

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Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing. Why? Not enough traffic, a mismatch in audiences, and maybe, just maybe, Gawker site Valleywag's constant harping on Yahoo exec Lloyd Braun.

Coincidentally, Denton says the bottom-of-post Google AdSense text links, which the company has been testing on Gizmodo, are performing well enough to integrate further across the network.


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