Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing. Why? Not enough traffic, a mismatch in audiences, and maybe, just maybe, Gawker site Valleywag's constant harping on Yahoo exec Lloyd Braun.
Coincidentally, Denton says the bottom-of-post Google AdSense text links, which the company has been testing on Gizmodo, are performing well enough to integrate further across the network.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!