ClickZ reports that MSN's revenue declined 3 percent year-over-year. CFO Chris Liddell covers transition of search to Microsoft adCenter, saying "it's not far off that we're going to have 100 percent of our business on adCenter."
Microsoft plans on spending $500 million on adCenter, Windows Live, MSN Search and other online services this year. Next quarter results should be interesting.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.