Rand posted a blog entry named How to Price an SEO Campaign. He actually broke down his pricing methodology for everyone to see. I have personally never seen this done to this extent before in this industry. SEOs and SEMs can learn a lot about how to price their campaigns and proposals by Rand's post. Rand breaks down a consulting contract versus an implementation contact. His post is very detailed and can give many SEMs an idea on how to improve their contracts. Check out Rand's post here.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.