As reported in ClickZ today, SuperPages, which is itself up for sale, has acquired SEM firm Inceptor for an undisclosed amount. Verizon has been the most forward thinking and acting of the yellow pages publishers when it comes to offering performance-based products and leveraging search. This acquisition gives SuperPages more range in what it can offer and how the company can implement it -- and brings that cost in house.
For more on this deal see my blog post.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.