As reported in ClickZ today, SuperPages, which is itself up for sale, has acquired SEM firm Inceptor for an undisclosed amount. Verizon has been the most forward thinking and acting of the yellow pages publishers when it comes to offering performance-based products and leveraging search. This acquisition gives SuperPages more range in what it can offer and how the company can implement it -- and brings that cost in house.
For more on this deal see my blog post.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!