The Google AdWords landing page algo changes this month have resulted in many advertisers sitting up and thinking about quality issues beyond their ad copy, and looking more closely at their landing pages. I caught up with Google to get specifics on how the algo works, including just how they decided what made a good landing page versus what didn't when they created their algo. I also have ten best practices for advertisers needing to improve landing page quality.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!