Today's search podcast covers the Daily SearchCast podcast celebrating its first birthday; Microsoft's record breaking army of new hires; Baidu getting on HP computers in China; Google rankings shifting around; a musical about Google and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
Microsoft Hires Over Ten Thousand Employees In Past Year
The Seattle Pi reports that Microsoft has broke their own hiring records, by hiring 10,081 new employees worldwide over the past fiscal year. The article takes the angle that the hires were in order to compete with Google. Now Microsoft has 71,553 people worldwide as of June 30, 2006. Wow!...
Launches Visual Link Map Tool Named Webzari
The Yahoo Search Blog announced a new tool developed by the Yahoo Korea team named Webzari. Webzari is a tool that visually maps the data from Yahoo Site Explorer. It takes a site's inlinks, and maps them in planets on a map. Check out Search Engine Watch's map which is kinda hard to read, but you can also check out Search Engine Roundtable which has easier to read planets. Notice, when you mouse over the planets, it shows you the location of the server linking to you, and if you click on it shows you more. Very cool interface. Check...
Reveals Changing Web
A report of a new study over on WebSiteOptimization.com has some interesting research showing how users ineract with web sites, revealing an "F-shaped" eyetracking patterns similar to the results Enquiro found looking at earch results. From the study: A new browser study revealed a shift in how we interact with the Web. University of Hamburg researchers found the Web moving from static hypertext information to dynamic interactive services. Clickstream heatmaps and web page statistics show rapid interaction over smaller areas of the screen. The authors recommend that web developers create concise, flexible, and fast loading web pages to keep pace...
Search + Social Bookmarking = Diigo
Social bookmarking and search services have been exploding in popularity recently, but I've yet to find one that combined ease of use and flexibility in just the right way. I've been playing around with a new "social annotation" service called Diigo that launched this week, and have been favorably impressed. It's simple, easy to use, but offers a lot of power, especially when it comes to searching—both the web as well as content that you've decided to save. More on the new service in today's SearchDay article, Diigo Offers "Social Annotation" Tool....
- Baidu To
Be Default Engine On All HP Computers Ship To China
Philipp Lenssen reports that Baidu, the popular Chinese search engine, will be the default search engine on all new HP's shipped to China after October 2006. As Philipp notes, this is bad for Google who has been pushing hard into the Chinese market. Today the Wall Street Journal reports that Baidu's second-quarter earnings were very high, "but didn't meet some investors' higher expectations."...
Spotted In Google Search Results
I reported this morning at the Search Engine Roundtable that Google Search Results Shifting Again. What folks in the forums are finding is that some, but not all, of the pre June 27th results are coming back to the way they were. They are also finding that the Google site command search is again working on those datacenters that have the new results. There is a lot of commotion going on in the forums about these changes that began this morning....
- Possible Shift in Google-Webmasters Communication Policy!, Threadwatch
- Were All of Google Properties Down Last Night?, Search Engine Roundtable
- Adam "Mini-Matt" Lasnik's Blog
- ComScore Adds Competitive Search Data to qSearch, ClickZ
- UK Microsoft adCenter public opening mid August, Threadwatch
Partners With British Telecom For Yahoo Local UK
Revolution Magazine reports that Yahoo has partnered with British Telecom to share the "Phone Book" data. Yahoo will add 120,000 businesses who advertise in The Phone Book from BT within the Yahoo Local UK platform. This helps BT offer an additional service to their Phone Book customers and gives Yahoo access to some more data and marketing opportunities they may have not had otherwise....
- Live From GoogleFi, GigaOM
- New Metasearch for Events and Ticket Providers, ResearchBuzz
- New Natuaral Hazards Gateway Site from USGS, Fact Sheets & More, ResourceShelf
Court Preventing Greenpeace France From Displaying Crop Data On Google Maps
BoingBoing spotted an interesting case where a French court ordered Greenpeace France to remove a site using the Google Maps tool to display "locations of commercial, genetically engineered corn fields in France." Greenpeace France overlaid an X in the spot of those corn fields. They have removed the site, but plan on appealing the order. "Greenpeace argues the online maps should not be censored because an EU law requires the French government to make the crop site information public anyway," Xeni Jardin of BoingBoing writes....
- Flickr set of bad parking at Yahoo lot, Boing Boing
- MSN Gets Rights to 'Arrested', Los Angeles Times
The Musical Coming Soon
Philipp Lenssen spots a new musical named Google: The Musical. The musical is being hosted at the Rarig Center on the University of Minnesota Twin Cities campus. The dates of the musical include; Friday on August 4th at 5:30 pm, Tuesday on August 8th at 7:00 pm, Thursday on August 10th at 10:00 pm, Friday on August 11th at 8:30 pm, and Sunday on August 13th at 1:00 pm. What to expect?...
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!