MarketingVox reports on AdAge scoop where Google has hired Eileen Naughton, former president of Time magazine, to be the "head of ad sales" in the New York office. Her responsibility will be to improve Google's reputation and ties with the Madison Avenue folks. Eileen Naughton will begin working at Google in several months.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.