MarketingVox reports on AdAge scoop where Google has hired Eileen Naughton, former president of Time magazine, to be the "head of ad sales" in the New York office. Her responsibility will be to improve Google's reputation and ties with the Madison Avenue folks. Eileen Naughton will begin working at Google in several months.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.