This morning, when walking towards the conference area, you can smell the excitement in the air for this SES event. San Jose is believed to be the SES event of the year. The conference center is very fitting for the event, the distance from the hotel lobby is very close, the rooms are large enough to fit the large crowds and the search engine companies live just around the corner. Today, the volunteers are the Search Engine Roundtable provided next to real time coverage of the event. Below are links to the 14 sessions Benjamin Pfeiffer, Chris Boggs, Lee Odden and I covered during the day.
+ Social Search Overview: Yahoo!, Windows Live & Eurekster
+ Compare & Contrast: Ad Program Strategies
+ Searcher Behavior Research Update
+ Social Search: Up Close With Yahoo!
+ Leveraging Social Media (MySpace, YouTube, & Other Social Networks)
+ Does Demographic Targeting Matter?
+ Social Search: Up Close With Google (Google Co-op)
+ Communicating With Customers
+ Searchonomics: Serious & Fun Stats
+ Search and Branding
+ SEM Via Communities, Wikipedia & Tagging
+ The Search Laboratories
+ Domaining & Address Bar Driven Traffic
I have also posted my images under the sessanjose06 tag at Flickr.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!