The Google Blog just posted a report on how they feel some of the independent third party click fraud reports published are exaggerating the clickfraud numbers. Google says they have seen some reports that show "1.5 times the number of clicks in our logs," the reason? Well, Google summarized the "two main points" of the larger paper they published on the issue as being; (1) "mischaracterizing events," i.e. clicking the back button and it being characterized as a click and (2) "conflation across advertisers and ad networks," where cookie issues confuse Yahoo clicks with Google clicks. For the full, 17-page report, click here.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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