Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud audit. This commitment is for an IAB "independent auditing against the complete guidelines." Donna grilled Yahoo & Google during the Q&A session of the Auditing Paid Listings and Click Fraud Issues, which I hear was pretty heated.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!