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Yahoo & Google Commit To An Other Independent Click Fraud Audit At SES

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Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud audit. This commitment is for an IAB "independent auditing against the complete guidelines." Donna grilled Yahoo & Google during the Q&A session of the Auditing Paid Listings and Click Fraud Issues, which I hear was pretty heated.


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