Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud audit. This commitment is for an IAB "independent auditing against the complete guidelines." Donna grilled Yahoo & Google during the Q&A session of the Auditing Paid Listings and Click Fraud Issues, which I hear was pretty heated.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.